Unlocking Wealth: A Guide to Custom GPTs in 2024

Written by Dr Alex Young - February 15, 2024

Whenever a new platform launches, first movers have an exponential advantage over everyone else. From Apple's App Store to social media platforms like Twitter, people and products who get in early are seen by more users and have a greater chance to generate more revenue. With the launch of the GPT store, I wanted to share how I would get in early and make money with GPTs this year. In this article, I will provide a comprehensive description and analysis of how to make money with GPTs, without any promotional content. I will also share insights based on real experiences and offer creative solutions for building and marketing your own GPTs. Let's dive in and unlock wealth through custom GPTs!

How to Make Money with GPTs

The Obvious Method: Creating and Selling GPTs

The first method for making money with GPTs is to create a GPT that can be sold on the GPT store. Similar to the App Store, the GPT store allows people to browse, download, and buy GPTs, with creators earning a cut of the royalties. However, in order for your GPT to sell, it needs to solve a useful problem for potential customers. Consider the pain points of users who already use GPTs, such as marketeers, copywriters, and entrepreneurs. By creating a GPT that targets their specific needs, you increase the likelihood of your GPT being purchased. For example, a marketing-focused GPT that optimizes copy for search engines or generates personalized sales emails can be highly valuable. Additionally, branding plays a crucial role in standing out among other GPTs. Create your own unique logo and brand identity to make your GPT more appealing.

Providing GPT Building Services and Strategy

Another way to make money with GPTs is by offering GPT building services and strategy consulting. This is an excellent opportunity for agencies and solopreneurs in the AI space to differentiate themselves and work directly with businesses. Many organizations may not understand how to leverage GPTs for their own gain, so offering your expertise and services can be highly valuable. You can start with projects like building a GPT outline and explaining its benefits, and then move on to retainer-based projects. By reaching out to businesses, you can create custom GPTs that meet their specific needs and offer ongoing updates and strategy. The possibilities for how businesses can take advantage of GPTs are vast, from knowledge retrieval to connecting with external databases. With the right approach, you can secure valuable clients and generate consistent revenue.

Market Your Own Product Through the GPT Store

Finally, consider marketing your own product through the GPT store. Existing brands and startups can leverage the GPT store to extend their reach and target new audiences. For example, V has created a video GPT that is freely available through chat GPT. Users can work with the GPT to create videos and then link to V's website to access additional functionality. This strategy allows V to reach a new audience and showcase the capabilities of their product. If you have a product that can benefit from the conversational interface of GPTs, consider offering it for free through the GPT store. This will act as a marketing resource and attract new customers to your brand.

Building Your Own GPT

Now that we have explored different methods of making money with GPTs, let's dive into how you can build your very own GPT. The process is straightforward and can be done through the GPT Builder. The GPT Builder offers a conversational interface that guides you through the creation process, from naming and branding to adding custom instructions. You can also configure advanced features like web browsing, image creation, and code interpretation. Additionally, you can connect your GPT to external APIs to enhance its functionality. Once your GPT is ready, you can save it as private, share it via a link, or publish it to the GPT store. This opens up opportunities for earning revenue and gaining exposure.


Making money with GPTs is an exciting opportunity in 2024. By creating and selling GPTs, offering GPT building services, or marketing your own product through the GPT store, you can unlock wealth and reach new audiences. The GPT Builder simplifies the process of building custom GPTs and allows for customization and advanced features. It's time to take advantage of this technology and make your mark in the world of GPTs. Get started today and harness the power of custom GPTs!


  • Can I create multiple GPTs and sell them on the GPT store?

    Yes, you can create multiple GPTs and sell them on the GPT store. This allows you to diversify your offerings and increase your revenue potential.

  • What is the best way to market my GPT?

    One of the most effective ways to market your GPT is through social media. Creating captivating content, such as funny conversations or amazing generated images, can attract attention and help your GPT stand out from the crowd. Additionally, reaching out to influencers and asking them to share your GPT with their audience can give you a significant boost in visibility.

  • Is it necessary to have coding skills to build a GPT?

    No, it is not necessary to have coding skills to build a GPT. The GPT Builder provides a user-friendly interface that guides you through the process step by step. However, if you do have coding skills, you can add advanced features and functionality to your GPT by utilizing APIs and external connections.

  • Can I offer custom GPT building services to businesses?

    Yes, offering custom GPT building services to businesses can be a lucrative opportunity. Many organizations are unaware of how to leverage GPTs for their own benefit, so providing your expertise and guidance can be highly valuable. Consider reaching out to businesses and offering your services as a GPT builder and strategy consultant.

  • Is it necessary to give my GPT away for free?

    It depends on your marketing strategy and business goals. Offering your GPT for free can be an effective way to attract new customers and build brand awareness. However, in certain cases, you may choose to charge for your GPT based on its unique features and value proposition.

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