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Boba can search the web for articles and news to help you answer your qualitative research questions.0
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What is BOBA?

Boba is an AI tool designed to assist with qualitative research and scenario planning. It helps users find relevant articles and news, brainstorm future scenarios, develop strategic plans, and create storyboards.

Key Features:

  1. 🌐 Research Signals and Trends: Boba searches the web for articles and news, aiding in qualitative research on various topics, from industry trends to consumer sentiment.

  2. 💡 Scenario Building: By analyzing signals of change in business, culture, and technology, Boba helps users envision future scenarios, facilitating strategic planning and product ideation.

  3. 🧠 Brainstorm Strategies: Using strategic prompts and possible future scenarios, Boba generates potential strategies and key questions to guide decision-making and planning processes.

Use Cases:

  1. Market Research: Boba assists market researchers by providing insights into industry trends, competitor strategies, and consumer sentiment, aiding in informed decision-making.

  2. Strategic Planning: Companies utilize Boba to develop strategic plans by envisioning various future scenarios, identifying opportunities, and formulating adaptive strategies.

  3. Product Development: Boba supports product teams in brainstorming innovative ideas, exploring potential market opportunities, and designing customer-centric strategies for product development.


Boba offers valuable assistance in qualitative research, scenario planning, and strategic decision-making processes. By leveraging AI capabilities, it empowers users to stay informed, anticipate future trends, and craft effective strategies to navigate dynamic business landscapes. Whether for market research, strategic planning, or product development, Boba serves as a reliable tool for unlocking insights and driving innovation.

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More information on BOBA

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Updated Date: 2024-01-25
BOBA was manually vetted by our editorial team and was first featured on September 4th 2024.
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