What is Brand Radar?
As users increasingly turn to AI chatbots for answers, your brand's presence in traditional search is no longer the full picture. Brand Radar by Ahrefs is a powerful monitoring platform built for this new era. It gives you the critical data you need to understand, manage, and optimize how your brand is perceived and mentioned across leading AI search engines.
Key Features
📈 Track Your AI Visibility See exactly how AI assistants portray your brand. Brand Radar taps into the largest AI visibility database, with over 100 million prompts across five major indexes, to show you where you're mentioned. This allows you to monitor brand sentiment, understand your AI share of voice, and track real answers generated about your business with zero setup required.
🎯 Benchmark Against Competitors Understand your position in the AI landscape by directly comparing your brand's visibility against key competitors. You can pinpoint specific topics and prompts where others have an advantage, revealing strategic gaps and opportunities for you to claim valuable AI-driven traffic and authority.
💡 Uncover New Content Opportunities Move beyond reactive monitoring and start proactively shaping your AI presence. Brand Radar clusters thousands of AI prompts into relevant topics, helping you discover content gaps your audience is asking about. Use these insights to inform your AEO (Answer-Engine-Optimization) strategy and create content that AI models are more likely to cite.
🌐 Unified Brand Presence Monitoring Get a complete, 360-degree view of your brand's health. Alongside cutting-edge AI tracking, Brand Radar integrates essential SEO metrics. You can monitor your branded search volume to gauge awareness and track mentions across influential websites and publications, all within a single, cohesive dashboard.
Use Cases
Proactively Manage Your Brand Reputation: Imagine an AI chatbot is providing outdated or inaccurate information about your services. With Brand Radar, you can instantly detect these mentions, identify the source, and take strategic action to provide AI models with the correct information, protecting your brand’s integrity.
Capture Competitors' AI Traffic: You notice a competitor is consistently cited as the top resource for a high-value industry topic. Using Brand Radar, you can analyze the exact prompts driving their visibility, identify the content they are using, and develop a superior resource to strategically intercept that audience and position your brand as the new authority.
Why Choose Brand Radar?
Brand Radar isn't just another mention tracker; it's a strategic platform designed for the fundamental shift from SEO to AEO. It provides a distinct advantage by delivering:
Unmatched Data Scale: Your insights are powered by the industry's largest AI visibility database, ensuring you have the most comprehensive view of how your brand appears in AI-generated answers.
Immediate, Actionable Insights: With zero setup or wait time, you can instantly access data and begin analyzing your brand's position. The platform is built to turn complex data into clear opportunities for content and strategy.
A Proven Impact on Growth: The traffic from AI search is highly qualified. In an internal Ahrefs study, traffic from AI answers accounted for just 0.5% of visitors but drove an impressive 12.1% of all new signups, demonstrating the high-intent nature of this audience.
Conclusion:
The rise of AI search represents a significant evolution in how audiences find information. With Brand Radar by Ahrefs, you have a purpose-built tool to navigate this change with confidence. Stop guessing how your brand is perceived and start strategically shaping your presence where it matters most.
Explore how Brand Radar can help you win in the AI search era.
More information on Brand Radar
Launched
2010-11
Pricing Model
Freemium
Starting Price
Global Rank
5323
Follow
Month Visit
8.8M
Tech used
Top 5 Countries
20.61%
13.2%
8.94%
6.21%
3.66%
United States
India
Pakistan
United Kingdom
Japan
Traffic Sources
0.25%
0.2%
0.08%
2.98%
34.42%
62.08%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 25, 2025)
Brand Radar was manually vetted by our editorial team and was first featured on 2025-08-15.
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