What is Pencil?
Creating high-performing ads doesn’t have to be a time-consuming, expensive process. With Pencil, you can make ads that work—twice as fast. Powered by generative AI, Pencil helps you double your productivity, cut costs, and boost ad performance—all without sacrificing quality. Whether you're a marketer, agency, or brand, Pencil is your go-to tool for creating, editing, and launching ads that truly resonate with your audience.
Key Features
✨ Chat with Pencil to Generate Creatives
Use Pencil’s chat function to create copy and visuals in seconds. No more staring at a blank screen—just tell Pencil what you need, and it delivers fresh, on-brand ideas.
🎨 Edit with Speed and Ease
Make fast edits via your browser, with your assets and branding at your fingertips. Save hours by applying edits to all formats at once, ensuring consistency across every ad.
🚀 Collaborate & Launch in One Place
Simplify your workflow by collaborating with your team, getting approvals, and launching ads directly into your media channels—all within Pencil’s platform.
📊 Understand Impact with Real-Time Insights
Ads built with Pencil are predicted to perform 2x better, based on over $1B in ad spend. Get real-time insights to see what’s working and pivot quickly when needed.
🔒 Enterprise-Grade Safety and Control
Enjoy brand safety, AI controls, and data ringfencing. Pencil ensures your proprietary data stays yours, with bespoke models trained just for you.
Use Cases
For Marketers:Need to create 50 ad variations for a new campaign? Pencil’s AI can generate tailored messaging, localized imagery, and polished visuals in minutes, freeing you up to focus on strategy.
For Agencies:Struggling to meet tight deadlines? Pencil helps you create, edit, and launch ads faster, so you can deliver top-tier results for your clients without burning out your team.
For Brands:Want to maintain brand consistency across multiple campaigns? Pencil’s Brand Library ensures every ad aligns with your core values, purpose, and visual identity.
Conclusion
Pencil isn’t just another tool—it’s your creative partner. With generative AI, enterprise-grade safety, and seamless collaboration, Pencil helps you make ads that work, faster and smarter. Ready to double your ad performance?
More information on Pencil
Top 5 Countries
11.37%
8.05%
5.5%
4.61%
4.58%
United Kingdom
United States
India
Netherlands
Nigeria
Traffic Sources
3.95%
0.83%
0.13%
10.41%
46.3%
38.38%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Pencil was manually vetted by our editorial team and was first featured on 2023-03-07.
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