Profound

As AI Answer Engines reshape how consumers find information, brands face the challenge of maintaining visibility in a zero-click world. Profound is the leading platform designed specifically to help enterprise brands monitor, analyze, and optimize their presence across platforms like ChatGPT, Perplexity, Gemini, and others. By providing deep insights into how AI talks about your brand and interacts with your content, Profound empowers you to drive measurable growth and reach millions of consumers using AI discovery.

Key Features

Profound equips your brand with the essential tools to thrive in the age of generative search:

• 🤖 Answer Engine Insights: Gain a clear understanding of how AI platforms are mentioning your brand right now. Track your visibility across various AI engines, see where and how your brand is referenced, and uncover which sources drive these mentions. Use these insights to improve your brand's ranking and increase its exposure in AI-generated responses.

• 🗣️ Conversation Explorer: Discover the questions millions of people are asking AI platforms every day. Understand the trends and topics relevant to your brand, and how these AI conversations differ from traditional search queries. By targeting and appearing in these key conversations, you can significantly improve your brand's visibility and reach your audience where they are actively seeking information.

• 🔍 Agent Analytics: Achieve full visibility into how AI crawlers interact with your website. Track when, how often, and which AI bots access your content, and perform technical analysis to ensure your site is optimized for AI indexing and retrieval. This capability helps you understand how AI sees your website and measure human traffic originating from AI-driven search.

• 🛍️ Shopping Optimization: Boost your product visibility specifically within AI shopping experiences, such as ChatGPT Shopping. See how your products are appearing, identify trigger keywords that prompt shopping tiles, and analyze how your products are positioned in responses. Optimize your product listings to improve placement, drive more traffic, and increase conversions directly from AI shopping recommendations.

Use Cases

Profound provides actionable insights for various brand objectives:

• Shape Your Brand Narrative: Use Answer Engine Insights to monitor sentiment and keywords associated with your brand in AI responses. Understand recurring narratives and proactively optimize your online presence to influence how AI platforms describe you.

• Identify New Content Opportunities: Leverage Conversation Explorer to uncover trending topics and specific questions your target audience is asking AI. Create or optimize content tailored to these insights, increasing the likelihood of your brand appearing in relevant AI answers.

• Ensure AI Accessibility for Your Website: Deploy Agent Analytics to perform technical audits and monitor AI crawler activity. Identify any technical barriers preventing AI models from accessing and understanding your site's content, ensuring your valuable information is available for inclusion in AI responses.

• Drive Product Discovery & Sales: Utilize the Shopping optimization features to analyze how your products are featured in AI shopping results. Refine product descriptions, target high-impact keywords, and track performance to improve placement and capture demand directly within AI shopping interfaces.

Why Choose Profound?

Profound is built for the needs of enterprise brands navigating the complexities of AI search:

• Enterprise-Grade Reliability: Designed for scale, Profound ensures compliance, security (SOC 2 Type II compliant), and reliability with features like single sign-on (SSO) and automated backups.

• Real Consumer Data: Our analysis captures responses directly from the consumer experience across major AI platforms, providing authentic insights into how users interact with answer engines.

• Sophisticated Insights: Profound offers advanced metrics like Visibility Scores, Share of Voice, Sentiment Analysis, and Competitive Benchmarking specifically tailored for the nuances of AI visibility.

Conclusion

Profound provides enterprise brands with the essential visibility, control, and optimization capabilities needed to succeed in the evolving landscape of AI Answer Engines. Understand how AI sees your brand, discover what your audience is asking, and take action to ensure your brand and products are featured prominently where it matters most.

Ready to optimize your brand's visibility in AI search? Get a Demo to learn more about how Profound can help you drive growth.