Conversion

Conversion is the AI-native Marketing Automation Platform built specifically for high-growth B2B organizations and modern enterprises. It directly addresses the rigidity and data fragmentation of legacy systems by unifying all your customer data—from product usage to CRM records—to power dynamic, adaptive workflows. You gain the speed, personalization, and control necessary to activate customer data, build custom journeys, and send highly effective emails to every segment of your audience.

Key Features

Conversion unifies essential marketing functions into a single, high-speed platform, ensuring your campaigns are launched faster and perform better.

🚀 AI-Powered Dynamic Workflows

Design and launch complex, multi-step customer journeys without writing a single line of code. Conversion's workflows adapt in real-time, triggering emails, updating CRM records, and assigning leads based on product usage events, enrichment data, billing tools, and more. This capability ensures every lead receives the right message at the exact moment they need it.

🧠 Hyper-Personalized Lead Scoring & Enrichment

Move beyond rigid point-based systems. Conversion utilizes AI-native Magic Enrich nodes that allow you to prompt in natural language to score leads based on complex demographic and behavioral data (e.g., job title, employee count, number of site visits). This real-time, context-aware scoring identifies high-intent buyers instantly, ensuring sales teams are prioritized with the highest quality leads.

🎨 Design-First Email Builder with Magic Blocks

Build beautiful, responsive, and on-brand emails in minutes using the intuitive drag-and-drop editor. Magic Blocks enable dynamic content swapping based on individual user data, allowing you to send a single campaign that feels uniquely tailored to everyone. You maintain total brand control by locking in reusable components, fonts, and colors across all campaigns.

📊 Real-Time, Granular Reporting and Bot Detection

Take the guesswork out of optimization. Conversion’s native reporting layers real-time campaign metrics with detailed event histories, allowing you to track performance by segment, channel, and touchpoint. Crucially, the platform automatically flags anomalous traffic and tags it as bot activity, ensuring your attribution data is clean and accurate.

Use Cases

Conversion enables marketing operations teams to automate complex, data-driven tasks that were previously manual or impossible with older platforms.

1. Optimize the Inbound Funnel and CRM Hygiene: Automatically manage inbound volume by setting up workflows that trigger upon form submission. You can instantly run a spam check using AI, perform real-time data enrichment (even from partial fills), and execute complex lead scoring. High-scoring leads are immediately routed to sales with updated CRM records, while low-intent leads are placed into appropriate nurture sequences.
2. Segment and Standardize Persona Data: Eliminate the chaos of inconsistent job titles (e.g., "VP of MarOps," "Director, Marketing Operations"). Using a Magic Enrich node, you can prompt AI to segment contacts into clean, distinct persona buckets (e.g., MarOps, RevOps, Sales). This standardization enables precise personalization and audience creation for targeted campaigns and ad audiences.
3. Deliver Contextual, Dynamic Content: Build AI Snippets that analyze a prospect’s pain point (derived from call transcripts or firmographic data) and automatically suggest the most relevant case study or resource. By inserting this dynamic content into your nurture emails, you significantly increase relevance and build social proof, effectively turning social proof into a competitive advantage.

Why Choose Conversion?

Modern B2B teams are making the switch because Conversion is engineered for speed, flexibility, and hyper-personalization—qualities legacy marketing platforms often lack.

• Speed to Launch: Build and ship sophisticated campaigns in hours, not weeks, leveraging modern tools and flexible, no-code workflows.
• Built-in Data Unification: Connect your CRM (like Salesforce), data warehouse, product events, and enrichment tools to create always-fresh audiences without relying on complex ETL processes or data engineering teams.
• Hyper-Personalization at Scale: Leverage AI to segment based on custom data models (like usage-based billing or free trials) and automatically tailor emails based on persona and real-time behavior.
• Transparent and Fair Pricing: You only pay for the contacts you actively market to, avoiding inflated pricing models and hidden limits common with older, contact-volume-based platforms.

Conclusion

Conversion provides B2B marketing teams with the speed and intelligent personalization required to scale in today's demanding environment. By putting AI at the core of your workflows, lead scoring, and data management, you eliminate operational friction and focus on delivering high-impact, coordinated campaigns.