What is Twelve Labs?
Video content is exploding, but its true potential remains largely untapped. Traditional methods of analyzing video, like manual tagging, are slow, inefficient, and miss critical context. TwelveLabs offers a revolutionary solution: a video intelligence platform that uses cutting-edge, multimodal AI to truly understand video content. We empower you to extract maximum value from your video libraries.
Key Features
TwelveLabs' AI goes beyond simple object recognition. It understands the interplay of visuals, audio, text, and temporal context, providing a holistic understanding of video content. This is achieved through unique interaction between our powerful encoder models (Marengo) and native video-language models (Pegasus).
Here's how TwelveLabs helps you unlock the intelligence within your videos:
🔍 Intelligent Search:
Functionality: Find any moment within your video library using natural language queries. Search across visuals, spoken words, on-screen text, and even sounds.
📝 Versatile Text Generation:
Functionality: Automatically generate various text formats from your videos. Generate video and subject titles, summaries, question-and-answer sets, detailed content reports, chapterizations, hashtags and more.
📊 Powerful Embedding Capabilities :
Semantic search: Find videos with similar meaning, not just matching keywords.
Hybrid search: Combine keyword and semantic search for unparalleled accuracy.
Recommender systems: Offer users highly relevant video suggestions.
Anomaly detection: Identify unusual or unexpected events within video data.
Functionality: Transform your video content—including all visual, audio, and textual elements—into vector representations.
Why Choose TwelveLabs?
Unmatched Accuracy: Our video-native AI has been proven to outperform benchmarks set by major cloud providers and open-source models.
Exceptional Scalability: TwelveLabs can handle massive video libraries, even those containing petabytes of data allowing for rapid processing and insights.
Robust Customization: Train our models with your data to create a specialized AI that understands the unique language and context of your business.
Deployment-Flexible: Deploy your solution where it makes the most sense – on the cloud, a private cloud, or even on-premise.
Multi-Modal Advantage: The models support all modalities and can turn rich video data into vectors in the same space.
Use Cases
Media & Entertainment: A production company can instantly locate all scenes featuring a specific actor, prop, or location across their entire archive, saving countless hours of manual review.
Marketing & Advertising: A marketing team can identify the most impactful moments in customer testimonial videos to create highly targeted and engaging advertising campaigns. They can also match ads to the most suitable moments within a video to boost engagement.
Security & Surveillance: Security personnel can quickly pinpoint specific events of interest within hours of surveillance footage, accelerating investigations and improving response times.
Education: Automatically generate chapters and summaries for educational videos.
Sports: Instantly find and analyze key plays in any game.
FAQ
What makes TwelveLabs different from other video analysis tools?
TwelveLabs uses a fundamentally different approach. Instead of relying on separate models for image, text, and audio, our multimodal AI understands video as a holistic, time-based medium. This allows for a much deeper and more nuanced understanding of video content.
Can TwelveLabs be customized for my specific industry?
Absolutely. Our models can be fine-tuned on your data, allowing them to learn the specific terminology, concepts, and visual elements relevant to your domain.
How does the pricing work?
TwelveLabs offers flexible, tiered pricing. You can start with a free tier for testing and building, then scale up as your needs grow. You only pay for the resources you use.
Conclusion
TwelveLabs is changing how businesses and individuals interact with video data. By providing a platform that truly understands video, we're empowering users to unlock new levels of efficiency, creativity, and insight. Stop manually tagging and start truly understanding your video content with TwelveLabs.
More information on Twelve Labs
Top 5 Countries
42.02%
9.72%
8.86%
4.35%
4.15%
United States
India
Korea, Republic of
Netherlands
Germany
Traffic Sources
3.02%
0.87%
0.08%
6.79%
39.91%
49.32%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Twelve Labs was manually vetted by our editorial team and was first featured on 2023-03-07.
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