Clay vs Draftly Comparison in 2025

Clay

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Clay: Unique data & AI automation for GTM teams. Access 130+ sources, automate research, and drive revenue with real-time insights.

Draftly

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Draftly is an AI tool that creates personalized first-line intros for B2B cold emails, boosting open and reply rates. It scrapes prospect websites to craft unique email openers, saving time on research and enhancing engagement.

Clay

Launched	1992-11
Pricing Model	Freemium
Starting Price	$ 134 /month
Tech used	Google Analytics,Google Tag Manager,HubSpot Analytics,Webflow,Amazon AWS CloudFront,cdnjs,JSDelivr,Google Fonts,jQuery,JSON Schema,OpenGraph
Tag	Sales Extension,Data Integration,Lead Generation

Draftly

Launched	2024-04
Pricing Model	Freemium
Starting Price	$20 p/month
Tech used	Google Analytics,Google Tag Manager,Framer,Google Fonts,Gzip,HTTP/3,OpenGraph,HSTS
Tag	Web Scraper,Account Research

Clay Rank/Visit

Global Rank	35025
Country	United States
Month Visit	1255497

Top 5 Countries

36%

9.77%

7.69%

3.59%

3.08%

United States India United Kingdom Canada Philippines

Traffic Sources

1.61%

0.45%

0.08%

4.61%

34.19%

59.06%

social paidReferrals mail referrals search direct

Draftly Rank/Visit

Global Rank	9449470
Country	Japan
Month Visit	108

Top 5 Countries

100%

Japan

Traffic Sources

3.59%

1.49%

0.19%

13.74%

48.14%

32.45%

social paidReferrals mail referrals search direct

Estimated traffic data from Similarweb

What are some alternatives?

When comparing Clay and Draftly, you can also consider the following products

Copy Ai - Infuse AI across your go-to-market engine with a single platform — not dozens of copilots and point solutions. Codify best practices, unify data, connect teams, and eliminate GTM bloat. Power all key GTM use cases and realize the full value of AI.

Floqer - Floqer's AI automates CRM enrichment & tracks 25+ intent signals in real-time. Turn stale data into actionable insights for GTM team growth.

Clarify - Clarify’s AI automates pipeline creation, meeting admin, and CRM updates—so you can stop clicking and start closing more deals.

Klenty - Klenty: AI Sales Engagement for agile teams. Automate prospecting, personalize multi-channel outreach with KAI, and adapt strategies to close more deals.

nRev AI - nRev AI: AI automation for GTM & RevOps. Build powerful, no-code workflows in minutes using natural language. Drive efficiency & accelerate revenue.