Clay

Navigating the complexities of Go-To-Market (GTM) execution often means wrestling with fragmented data, manual research, and disconnected tools. Clay provides a powerful, unified platform that solves this challenge by empowering GTM teams to access unique, high-quality data and automate their most critical growth workflows, translating insights directly into revenue. It’s designed for sales, marketing, and operations professionals who need to move faster, make smarter decisions, and scale their impact.

Key Features

Clay unifies your data and automates your GTM processes with intelligent, flexible tools:

• Comprehensive Data Hub 📊 Access over 130 premium data sources, alongside your existing API keys, all within one platform. This includes essential contact information, firmographics, technographics, and funding data. Clay's unique "waterfall enrichment" sequentially searches multiple providers to maximize data quality and coverage, ensuring you get the most accurate and complete profiles.

• AI Research Agents (Claygent) 🤖 Automate complex, manual research at scale to uncover unique data points that traditional providers often miss. Claygent can flag fraudulent domains, summarize job posts or financial documents, create lead scoring models, and even enrich niche businesses, saving countless hours on deep account and people research.

• Intelligent Growth Workflows ⚙️ Turn data into action with highly flexible, AI-powered workflows that integrate with virtually any tool in your tech stack. Use AI conditional logic to run steps based on specific criteria—like enriching only best-fit leads or cascading to different data providers—without needing engineering support. AI formatting also cleans and standardizes your data in seconds.

• Real-time Intent Monitoring ⚡ Never miss a critical buying signal again. Clay automatically tracks and acts on key customer events from over 3 million companies, enabling perfectly timed outreach. You can build lists of companies that just raised funding, reach out to contacts who’ve changed jobs, or congratulate customers on promotions, ensuring your message is always relevant.

Use Cases

Clay empowers GTM teams to transform their operations and achieve measurable results:

• Streamlined Lead Enrichment & Outreach: Sales Development Representatives (SDRs) can automate the exhaustive manual research required for personalization. Clay quickly enriches leads with deep company and contact data, then uses its AI Message Writer to draft highly personalized outreach, allowing SDRs to focus on meaningful engagement rather than data gathering.

• Real-time Sales & Marketing Alignment: Marketing teams can leverage real-time intent signals to identify accounts actively in-market, feeding high-priority leads directly into sales workflows. This ensures sales outreach is always timely and relevant, helping teams add hundreds of demos per month and significantly boost output.

• Automated Market Research & Qualification: Operations teams can automate the vetting of inbound applications or the continuous maintenance of CRM data. For instance, Clay can save hours weekly by researching and qualifying companies for programs, dramatically increasing auto-approval rates with no manual intervention.

Why Choose Clay?

Clay stands apart by delivering unparalleled data access, advanced AI capabilities, and workflow flexibility, leading to demonstrable improvements in GTM efficiency and effectiveness:

• Unparalleled Data Coverage & Quality: By consolidating over 130 premium data sources and employing "waterfall enrichment," Clay routinely triples data coverage and quality compared to single-source solutions. For instance, OpenAI more than doubled their enrichment coverage from under 40% to over 80% using Clay.

• Advanced AI for Deeper Insights: Clay's AI research agents (Claygent) and AI conditional logic go beyond basic data retrieval. They perform complex web research and enable sophisticated, customized workflows that were previously infeasible, allowing teams like Anthropic to triple their enrichment rate and consolidate their tech stack.

• Consolidated & Secure GTM Stack: Clay offers immediate access to 100+ data sources in one subscription, eliminating the need for multiple contracts and lengthy implementations. Furthermore, it operates with enterprise-grade security, being SOC 2 Type II, GDPR, CCPA, and ISO 27001+ compliant, ensuring your data is always protected.

• Proven Impact on GTM Performance: Customers like Rippling have achieved "breakthrough outbound email performance" and significantly enriched their customer base with Clay. Verkada automated lead enrichment, saving substantial time on manual research, proving Clay's ability to drive outsized impact and free teams for more strategic work.

Conclusion

Clay offers GTM teams a powerful competitive advantage by unifying access to unique data, automating complex research with AI, and enabling flexible workflows that drive revenue. It's the essential platform for those looking to build an experimentation-driven GTM motion, scale what works, and achieve superior results.

Ready to transform your GTM strategy? Explore how Clay can help you turn insights into revenue.