What is Loti?
In an era where digital presence is paramount, public figures such as artists, athletes, executives, and creators face unique challenges in protecting their image and likeness online. Loti, a cutting-edge software solution, offers a comprehensive suite of tools designed specifically to safeguard and enforce the digital rights of these individuals. With its advanced technology, Loti scans over 100 million images and videos daily, identifying instances of misuse and taking swift action to remove infringing content. This not only protects the brand image but also recaptures revenue from unauthorized use. Loti’s licensing platform, Vault, further ensures that content is controlled according to the terms of agreements, providing peace of mind and control over one’s digital likeness.
Key Features
Protect and Enforce🛡️
Loti’s Watchtower feature provides round-the-clock protection against fake accounts, unauthorized endorsements, explicit or adult deepfakes, and unlicensed distribution of content.
The automated, escalating takedown engine boasts a 95% success rate in removing infringing content within 17 hours.
License Management📦
Vault, the licensing platform, allows for structured agreements based on factors like windowing, length of appearance, specific social/distribution channels, and geographic/language preferences.
Talent can license their likeness on their terms, while studios and labels can sign more deals for digital likeness, ensuring protection from misuse.
Fake Account Protection🚫
Daily scanning of social media platforms to identify and eliminate fake accounts and endorsements.
Advanced deepfake detection with rules set to take down unauthorized content, maintaining control over one’s digital presence.
Use Cases
Athlete Endorsement Protection🏆
An athlete uses Loti to monitor and remove unauthorized endorsements, ensuring their brand is associated only with approved partners.
Outcome: Maintained brand integrity and controlled revenue streams.
Artist Content Security🎨
A musician leverages Loti to protect their music and videos from being distributed without permission, recapturing lost revenue from piracy.
Outcome: Enhanced content control and increased revenue.
Executive Online Reputation💼
A corporate executive employs Loti to monitor and manage their online presence, preventing the spread of misinformation or damaging content.
Outcome: Preserved professional reputation and public image.
Conclusion
Loti stands as a robust backbone for public figure licensing in a world rife with Generative AI and fakes. It empowers individuals to take control of their digital likeness, ensuring it is used on their terms and within the boundaries of their agreements. For management, agencies, publicists, and lawyers, Loti offers a tool to protect clients’ work, fostering confidence to sign more deals without the fear of likeness misuse. In a digital landscape where identity and image are constantly at risk, Loti provides the necessary shield and sword to stay ahead of the curve, ensuring public figures can focus on what they do best—building their empire.
More information on Loti
Top 5 Countries
55.25%
30.63%
14.12%
United States
India
United Kingdom
Traffic Sources
37.67%
27.13%
26.5%
7.74%
0.91%
0.04%
Referrals
Direct
Search
Social
Paid Referrals
Mail
Source: Similarweb (Sep 24, 2025)
Loti was manually vetted by our editorial team and was first featured on 2023-03-07.
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