What is Recraft.AI?
As a creative professional, you need tools that enhance your vision, not hinder it. You require precision, consistency, and the flexibility to move seamlessly between ideation and execution. Recraft is an AI-powered design platform built specifically to address these needs, offering granular control over image generation and a comprehensive suite of editing tools within a single, intuitive workspace. Move beyond unpredictable outputs and streamline your process for creating stunning raster and vector visuals.
Key Features Designed for Your Workflow
🎨 Master Diverse Styles: Generate everything from photorealistic images and detailed illustrations to clean vector art. Experiment effortlessly without needing overly complex prompts to find the perfect visual language for any project.
🔧 Gain Granular Control: Don't just prompt, direct. Use visual examples to steer the AI's style, precisely position elements within your compositions, and fine-tune object details until they meet your exact standards. Achieve predictable, high-quality results aligned with your creative intent.
🏷️ Ensure Brand Consistency: Define, store, reuse, and share your unique brand styles. Generate new assets that automatically adhere to your established visual identity, ensuring perfect consistency across campaigns, websites, and applications.
Generate & Refine Scalable Vectors: Create resolution-independent vector graphics (SVG) directly from text prompts or by vectorizing existing images. Ideal for logos, icons, user interfaces, and illustrations that need to scale flawlessly. Recolor and refine vectors with ease.
✍️ Edit with an Integrated AI Toolkit: Access essential editing functions directly within your generation workspace. Utilize the AI Eraser, Background Remover, Image Upscaler, Mockup Generator, Collaging tools, and more to perfect your visuals without switching applications.
🤝 Collaborate Seamlessly on an Infinite Canvas: Invite team members or clients to your project canvas. Share progress, gather feedback in real-time, and watch collaborators navigate and interact with the design space live, fostering a more efficient and iterative workflow.
How Designers Put Recraft to Work
Developing a Cohesive Brand Identity: Imagine you're creating the visual assets for a new mobile app. Using Recraft, you define the brand's specific illustration style. You then generate a complete set of vector icons (exported as SVG) and matching spot illustrations, all perfectly aligned with the stored brand style, ensuring visual harmony across the entire user interface.
Creating Compelling Marketing Visuals: You need realistic mockups for a client's new product launch. In Recraft, you generate several lifestyle images featuring the product category. You then use the Mockup Generator to place the client's label design onto template images (bottles, boxes). Finally, you employ the Background Remover to isolate the product and the Upscaler to ensure the final images are crisp and print-ready.
Rapid Prototyping and Concept Exploration: Tasked with designing a website banner, you need to explore multiple visual directions quickly. You use Recraft to generate variations in photorealistic, illustrative, and vector styles based on simple prompts. The infinite canvas allows you to lay out and compare these options side-by-side. You select the most promising concept, use the AI Eraser to remove a distracting element, and share the canvas link with your Art Director for immediate feedback.
Elevate Your Design Process
Recraft offers a sophisticated yet approachable way to integrate AI into your professional design workflow. It provides the control necessary for predictable, high-quality results, the tools needed for efficient editing and refinement, and the features required for maintaining brand consistency and effective collaboration. Spend less time wrestling with tools and more time bringing your creative vision to life.
More information on Recraft.AI
Top 5 Countries
10.75%
7.61%
6.26%
4.9%
4.65%
Russia
United States
Bangladesh
India
Ukraine
Traffic Sources
1.58%
0.19%
0.06%
3.79%
34.72%
59.65%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Recraft.AI was manually vetted by our editorial team and was first featured on 2023-05-31.
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