What is Source?
Source is designed for B2B marketers who need to prove and improve their impact on revenue. It directly addresses the challenge of complex attribution tools by connecting all your marketing and sales data into one clear, self-serve platform. With Source, you can finally get definitive answers on which channels and campaigns are driving your most valuable customers.
Key Features
📊 Unified Data & Full-Funnel View Connect all your critical platforms—from your CRM to your ad networks—into a single source of truth. Source seamlessly marries your marketing funnel with your sales funnel, allowing you to track leads as they progress from MQL to SQL and, ultimately, to paying customers.
🧠 AI-Driven Recommendations & Alerts Move beyond raw data and get actionable insights. Source's AI analyzes your performance and delivers real-time recommendations on where to focus your budget. It pinpoints the exact channels, campaigns, and keywords that generate your best leads, helping you accelerate pipeline growth intelligently.
📈 Deep Channel & Website Performance Analysis Effortlessly zoom out for a high-level overview of channel performance or drill down into the specifics. Understand precisely which content, keywords, and ad campaigns are driving conversions. You can also track website activity to identify your highest-converting pages and optimize the user journey.
⚙️ Effortless, Self-Serve Setup Get started in minutes, not months. Source was built as a self-serve platform that marketers can set up and manage entirely on their own. Pre-built, customizable dashboards created by marketers, for marketers, eliminate the need for constant engineering support.
How Source Solves Your Problems:
Scenario 1: Justifying Your Marketing Budget You're asked to prove the ROI of your latest Google Ads campaign. Instead of manually exporting data, you open your Source dashboard. You can instantly show not just the Cost Per Lead (CPL), but the cost to acquire a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL), demonstrating the campaign's direct impact on the sales pipeline.
Scenario 2: Optimizing a Live Campaign You’ve launched a multi-channel campaign and need to allocate your budget effectively. Source sends you a real-time alert indicating that a specific set of keywords is outperforming others by 3x in generating MQLs. You confidently shift more budget to that high-performing segment, maximizing your impact without guesswork.
Unique Advantages: Why Choose Source?
Source was built to overcome the common frustrations B2B marketers face with traditional analytics. Here’s how it’s fundamentally different:
Unlike traditional enterprise tools that require ongoing engineering support, Source is a completely self-serve platform. You can connect your data sources and customize your dashboards yourself, giving you full control and agility.
While many platforms just show you data, Source’s AI actively guides your strategy. It provides clear, prescriptive recommendations to help you make smarter, faster decisions about where to invest your marketing spend.
Source is purpose-built to bridge the gap between marketing spend and sales outcomes. By integrating deeply with CRMs like HubSpot and Salesforce, it provides true first-touch attribution and tracks a lead’s entire journey, connecting initial ad clicks to final revenue.
Designed in partnership with MetaLab, a world-class product design firm, Source offers an intuitive and clear user experience. This focus on design means you can find the answers you need without getting lost in complex, cluttered interfaces.
Conclusion:
Source is more than just an analytics tool; it’s your command center for revenue-driven marketing. By replacing complexity with clarity and AI-powered insights, it empowers you to invest confidently and prove your team's value. It’s time to stop guessing and start knowing exactly what drives your growth.
Explore how Source can transform your marketing attribution and accelerate your company's growth!
More information on Source
Launched
Pricing Model
Paid
Starting Price
Global Rank
3908261
Follow
Month Visit
<5k
Tech used
Top 5 Countries
100%
United States
Traffic Sources
9.64%
1.27%
0.19%
12.66%
33.58%
41.83%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 25, 2025)
Source was manually vetted by our editorial team and was first featured on 2025-08-07.
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