Spiral

Spiral is your sophisticated AI writing partner designed to eliminate generic "AI slop." Built for content creators, marketers, founders, and copywriters, Spiral uses collaborative interviews and proven editorial principles to ensure your content is personal, insightful, and sounds exactly like you, not a model.

If you struggle to produce high-quality, authentic content that moves people, Spiral acts as a true writing partner, pushing back and clarifying your intent before generating text.

Key Features

Spiral is engineered around the principles of great, honest writing, ensuring clarity, natural rhythm, and concrete detail are built into every output.

✍️ Collaborative Content Interviews

Unlike basic text generators, Spiral doesn't just wait for a prompt. It engages you in a targeted interview process, asking clarifying questions to understand your experiences and intent. This essential step ensures the resulting content is grounded in your actual perspective and helps you pull out your own honest experiences, preventing the AI from inventing facts or generic narratives.

📐 Explore Multiple Draft Angles

Once your intent is clear, Spiral simultaneously generates multiple draft options for the same content piece. You can instantly review various approaches—such as a Benefit-Driven Angle, a Creative Angle, or a Productivity-Focused Angle—allowing you to quickly pick the direction that resonates most strongly with your audience and chisel it to perfection.

📚 Contextual Fact-Checking and Grounding

Ensure your content remains factual and relevant by feeding Spiral your source materials. You can provide files and context (such as PDFs or internal documents) related to your topic. Spiral grounds its generation in this material, drawing facts directly from your input, which dramatically reduces the risk of AI hallucination and maintains accuracy.

🗣️ Authentic Voice and Style Matching

Consistency is crucial for brand identity. Spiral allows you to share examples of your existing work, your company's brand voice, or the styles of favorite writers. Spiral learns from these examples and applies that distinct voice and rhythm to new content, ensuring everything you publish maintains a cohesive and personal feel.

Use Cases

Spiral transforms how professionals approach high-stakes content creation by focusing on authenticity and depth, rather than just speed.

1. Crafting Personal Essays and Social Content

Scenario: A founder needs to write a viral X/Twitter thread or a LinkedIn essay about a recent business lesson, but struggles to capture their unique tone and experience in a prompt. Outcome: The founder starts with a Spiral Interview, detailing their specific insights and emotions. Spiral then generates drafts that reflect the founder’s established personal style and ensures the narrative is honest, drawing only from the user’s input, resulting in compelling content that drives engagement and trust.

2. Developing Brand-Consistent Marketing Copy

Scenario: A copywriter is tasked with drafting a new landing page or presentation script that must adhere strictly to the established, specific product brand voice. Outcome: Using the Writing Styles feature, the copywriter loads the company’s brand voice guidelines. Spiral generates clean, precise copy that automatically matches the required tone, saving hours of manual editing and ensuring brand consistency across all touchpoints.

3. Summarizing and Explaining Complex Documents

Scenario: A content marketer needs to quickly turn a dense technical whitepaper (PDF) into accessible blog content without introducing factual errors. Outcome: The marketer feeds the PDF into Spiral for grounding. Spiral uses the document as its core factual source, allowing the marketer to generate explanatory content, summaries, or Q&A that is accurate, detailed, and completely rooted in the original technical data.

Why Choose Spiral?

If you already use general-purpose models like ChatGPT or Claude, you understand that achieving high-quality, non-generic results requires extensive custom prompting and constant refinement. Spiral removes this burden by serving as an opinionated, purpose-built writing partner.

The Partner vs. The Generator

Most AI writing tools function as "slop machines"—you input text, they spit out text. Spiral works differently by prioritizing the conversation and the content's integrity:

Spiral handles the complex prompting work internally, leveraging the power of top models while applying Every's editorial standards to guarantee outputs that are personal, compelling, and genuinely move people.

Conclusion

Spiral is more than an AI tool—it's an integrated writing partner designed for professionals who prioritize authenticity and quality. By capturing your unique voice and applying battle-tested writing principles, Spiral helps you find your words and publish content that truly resonates.

Explore how Spiral can transform your content creation workflow and elevate your writing today.