What is Zelig?
Zelig is a pioneering Virtual Try-On & Styling (VTO-S) technology engineered specifically for fashion retailers. It addresses the challenge of bringing personalized styling and emotional connection back to digital shopping, creating a foundational pillar for the future of fashion e-commerce personalization. Zelig empowers fashion retailers to offer shoppers a dynamic, engaging styling experience directly at their fingertips.
Key Features
Zelig transforms the online shopping journey by allowing your customers to co-create and interact with fashion in intuitive ways:
👗 Diverse Model Selection: Your shoppers can begin by choosing a model from a range of diverse representations, helping them visualize looks more effectively.
✨ AI Style Recommendations: Leveraging proprietary AI, Zelig provides intelligent style recommendations, guiding customers toward complementary pieces and inspiring new outfit combinations.
🔄 Effortless Mixing and Matching: The platform allows customers to easily swap and combine different clothing items, creating unique looks and exploring possibilities with just a few clicks.
💾 Personal Style Closets: Shoppers can save their favorite looks and individual items in a persistent personal closet, making it simple to revisit, refine, and add to their curated collections over time.
📲 Shareable Styling Experiences: Zelig facilitates sharing favorite styled looks with friends across social platforms, turning satisfied shoppers into potential brand advocates and fostering community engagement.
How Zelig Drives Value for Your Business
Implementing Zelig can significantly impact key performance indicators and build lasting relationships with your customers:
Increase Average Order Value (AOV): By transforming static product pages into dynamic styling environments, Zelig encourages shoppers to mix and match, providing the confidence to add more items to their basket and lifting your average order value.
Reduce Returns: When shoppers can virtually try on and style items together, they gain greater confidence in their choices and how pieces will work within an outfit. This increased certainty leads to more committed purchases and a reduction in costly returns.
Lower Customer Acquisition Cost (CAC): Zelig turns the shopping experience into a shareable, social activity. As shoppers share their styled looks, they become organic advocates for your brand, attracting new customers through authentic recommendations and lowering your cost of acquisition.
Unlock Valuable Customer Insights: Gain actionable data from saved looks and engagement patterns within the Zelig platform. Use these insights to refine product assortments, personalize marketing campaigns, and make smarter, data-driven business decisions.
Build Lasting Customer Loyalty: The personal style closet and ongoing styling capabilities encourage customers to return to your site repeatedly. They can continuously interact with saved, purchased, and recommended items, fostering a deeper connection with your brand and building long-term loyalty.
Why Zelig?
Zelig stands apart by prioritizing the artistry and emotional connection of fashion, amplified by technology. Our "fashion first" approach ensures that our proprietary AI fit and style technology enhances, rather than dictates, the creative process. This focus on authentic style, combined with an omnichannel-ready solution, is designed to foster deeper emotional connections between shoppers and your brand, driving lasting loyalty.
Conclusion
Zelig offers fashion retailers a powerful AI styling and virtual try-on solution to enhance the digital shopping experience, drive key business results, and build deeper customer relationships. By enabling shoppers to co-create, save, and share their perfect looks, you can inspire style, increase value, and future-proof your personalization strategy in fashion commerce.
Contact us today to learn more about how Zelig can transform your online retail experience.
More information on Zelig
Launched
2001-08
Pricing Model
Contact for Pricing
Starting Price
Global Rank
6649536
Follow
Month Visit
<5k
Tech used
Top 5 Countries
100%
United States
Traffic Sources
14.22%
1.38%
0.07%
5.57%
25.94%
52.83%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 25, 2025)
Zelig was manually vetted by our editorial team and was first featured on 2025-06-13.
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