What is Adobe Generative AI?

Adobe generative AI-powered solutions are transforming how businesses approach creative and marketing workflows. Designed for creatives, marketers, and teams across your organization, these tools empower you to work smarter, faster, and more creatively, enabling the design and delivery of personalized experiences at unprecedented scale.

Key Features

Adobe generative AI integrates into your existing workflows, offering powerful new ways to create and innovate:

🎨 Adobe Firefly for Commercial Content: Leverage a comprehensive AI platform built specifically for content creation. Firefly is designed to be safe for commercial use, scalable across teams, and even customizable to your brand's unique style. Its models are trained on licensed content, like Adobe Stock, and public domain content, giving you confidence in its output for business applications.
🤖 AI Assistants and Agentic AI: Gain a powerful productivity partner with always-on insights. Features like Adobe Experience Platform Agent Orchestrator help your teams deliver true personalization at scale by providing the necessary data and automation support within their workflows.
🔗 Seamless Experience Cloud Integration: Adobe generative AI capabilities are deeply integrated across the Adobe Experience Cloud product portfolio. This allows marketers and customer experience teams to boost productivity within familiar tools, supporting use cases from planning and asset creation to personalization and customer journey management without increasing workload.
✨ Customizable to Your Brand: Go beyond general generation by training a custom Firefly model with your own brand styles and subjects. This ensures the imagery and assets you create are consistently on-brand and resonate with your specific audience.

Use Cases

See how Adobe generative AI can be applied to solve real-world business challenges:

Rapid Content Creation & Iteration: Quickly ideate and generate diverse image and vector assets. Use generative fill and other features to modify existing content, explore variations, or create asset collections much faster than traditional methods.
Scaling Personalization & Localization: Automate the creation of personalized and localized content variations at scale using capabilities like Adobe Firefly Services APIs. This allows you to tailor experiences for different segments and regions efficiently.
Enhancing Marketing Workflow Efficiency: Boost productivity across the entire marketing lifecycle. From generating initial ideas and drafting content suggestions to optimizing customer journeys and analyzing performance, AI assistants and integrated features streamline complex tasks.

Why Choose Adobe Generative AI?

Adobe's approach to generative AI for business is built with key principles in mind:

Accountability & Commercial Readiness: Built with accountability, responsibility, and transparency at its core, Adobe generative AI, especially Firefly, is designed for commercial use, providing a foundation you can trust for your business needs.
Anchored in Data & Workflows: By anchoring generative AI services in Adobe Experience Platform, which unifies your data and content, you can train models on your proprietary customer insights, ensuring output is relevant and customized for brand-specific use cases and integrated within your existing Experience Cloud workflows.

Conclusion

Adobe generative AI for business delivers powerful tools to accelerate creativity, enhance productivity, and enable personalization at scale. By integrating seamlessly into existing workflows and prioritizing responsible AI development, it empowers your teams to unlock new levels of efficiency and innovation.

Learn more about Adobe generative AI and how it can help your business thrive.

More information on Adobe Generative AI

Launched

1986-11

Pricing Model

Paid

Starting Price

Global Rank

Month Visit

1.5M

Tech used

Adobe Experience Manager,Akamai Bot Manager,OneTrust,Typekit

Top 5 Countries

37.6%

7.37%

4.62%

4.06%

3.44%

United States India United Kingdom Japan Canada

Traffic Sources

1.31%

1.68%

0.11%

10.43%

52.7%

33.77%

social paidReferrals mail referrals search direct

Source: Similarweb (Sep 24, 2025)

Adobe Generative AI was manually vetted by our editorial team and was first featured on 2023-03-07.