What is Anvil?
As your audience increasingly turns to AI like ChatGPT and Gemini for answers, your brand's visibility is at a critical turning point. Anvil is the definitive SEO platform built for this new era, giving marketing and growth teams the power to measure, understand, and optimize their presence across all major AI platforms. We provide the clarity and tools you need to unlock this powerful new channel for traffic, leads, and brand awareness.
Key Features
📈 AI Visibility & Brand Monitoring Go beyond guesswork with continuous, automated tracking of your brand across ChatGPT, Gemini, Claude, and more. Anvil shows you precisely when and how your brand is mentioned in AI responses, giving you a real-time, data-backed view of your visibility footprint for the topics that matter most to your business.
⚔️ Comprehensive Competitor Benchmarking Understand the competitive landscape with unparalleled clarity. Anvil provides side-by-side comparisons showing how often your brand is mentioned versus your competitors. This allows you to instantly identify where you’re winning, where you’re falling behind, and which strategic gaps you need to close to outrank the competition.
💡 Actionable Content Optimization & Generation Anvil doesn’t just give you data; it gives you a direct path to improvement. Our platform identifies underperforming content and critical topic gaps, then provides concrete, step-by-step guidance on how to optimize your site structure, copy, and metadata. With our Forge tool, you can even generate content drafts already tailored for AI search, turning insights into action effortlessly.
🎯 Opportunity Discovery & Scoring Focus your efforts where they will have the most impact. Our Compass analysis platform uses a proprietary Opportunity Score to surface high-potential topics and queries where your brand can stand out. This helps you prioritize underutilized areas to efficiently capture new audiences and drive discovery.
Unique Advantages
1. An End-to-End System for Insight and Action Anvil is more than just a dashboard; it’s a complete, integrated system.
Compass: Our analysis platform gives you a 360-degree view of your brand's performance, competitor positioning, and key opportunities.
Forge: Our action toolset translates those insights into structured content plans, AI-optimized drafts, and measurable performance tracking to ensure your strategy delivers results.
2. Zero Technical Setup, Maximum Coverage Get started in minutes, not weeks. Anvil is a fully managed service that requires no code, APIs, or complex integrations on your part. We handle the technical work so you can focus on strategy, all while providing the broadest coverage across the LLMs that matter—from OpenAI and Google to Anthropic and Perplexity.
Conclusion
The shift to AI-driven search is the most significant change to digital marketing in a decade. Anvil provides the specialized tools and strategic clarity your team needs to navigate this transition with confidence. Stop guessing about your performance in AI and start building a deliberate, data-driven strategy to win.
Explore how Anvil can transform your visibility in AI search!
More information on Anvil
Launched
2025-04
Pricing Model
Free Trial
Starting Price
$249 / monthly
Global Rank
2047372
Follow
Month Visit
9.8K
Tech used
Top 5 Countries
45.19%
33.15%
8.24%
6.57%
2.68%
United States
India
Turkey
United Kingdom
Serbia
Traffic Sources
3.17%
1.14%
0.08%
49.25%
9.38%
36.82%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 25, 2025)
Anvil was manually vetted by our editorial team and was first featured on 2025-07-16.
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