What is Factors.AI?
Understanding buyer intent and proving marketing's impact are constant challenges for go-to-market teams. Factors.ai provides a unified platform designed to help you identify high-intent companies, gain deep insights into customer journeys, and accurately measure marketing ROI, ultimately enabling you to drive more pipeline with less wasted spend.
Key Features
🌍 Intent Capture: Capture comprehensive intent signals from various sources including your website, product usage, CRM, advertising platforms, and third-party data providers. This allows you to identify up to 75% of accounts visiting your website using powerful waterfall enrichment, giving you a clearer view of who is actively researching solutions like yours.
🤖 Workflow Automations: Build repeatable go-to-market playbooks that automate busywork like CRM updates and initial outreach tasks. Factors.ai agents can perform research, find contacts, and surface key insights, freeing your sales representatives to focus on selling. Real-time, context-rich alerts keep your team informed about every account's status.
📊 Account Intelligence: Segment, score, and activate accounts based on a combination of firmographics and engagement data. This enables you to prioritize sales-ready accounts with dynamic engagement scoring and understand what matters most to your prospects, allowing you to deliver highly relevant ads and outreach.
🚀 LinkedIn AdPilot: Maximize the return on your LinkedIn advertising investment. Eliminate inefficient ad spend through intelligent frequency capping and measure LinkedIn's true impact with view-through attribution, which customers report helps them potentially double their ROI. Run intent-based campaigns and optimize performance using CAPI integration.
Use Cases
For Marketing Teams: Use captured intent data and account intelligence to build highly specific audiences for targeted campaigns. Execute intent-based advertising and content strategies to engage prospects when they are most receptive, directly driving measurable marketing ROI.
For Sales Teams: Receive real-time alerts and automated insights on in-market accounts showing high intent or engagement. Leverage workflow automations to streamline prospecting tasks and turn identified signals into actionable sales opportunities faster.
For GTM Leadership: Gain a unified view of account activity and marketing performance across channels. Implement repeatable processes and measure true ROI to optimize resource allocation, ensuring your entire go-to-market motion is efficient and pipeline-focused.
Why Choose Factors.ai?
Factors.ai is trusted by over 500 go-to-market teams for its ability to provide a unified view of the customer journey and deliver actionable insights. Our platform is built with security in mind, holding SOC2 Type II and GDPR compliance certifications, ensuring your data is handled with the highest standards of privacy and security. Customers like Cacheflow have seen significant results, including a 66% decrease in unknown lead sources after implementing Factors.ai.
Conclusion
Factors.ai empowers your go-to-market teams with the insights and automation needed to connect with high-intent buyers effectively and measure true impact. By unifying data and streamlining workflows, you can drive more predictable pipeline and achieve better results from your marketing and sales efforts.
Learn more about how Factors.ai can transform your GTM strategy.
More information on Factors.AI
Launched
2018-08
Pricing Model
Freemium
Starting Price
Global Rank
335666
Follow
Month Visit
115.1K
Tech used
Google Tag Manager,HubSpot Analytics,Webflow,Amazon AWS CloudFront,Google Fonts,jQuery,JSON Schema,OpenGraph
Top 5 Countries
42.34%
14.39%
4.67%
2.86%
2.6%
United States
India
United Kingdom
Germany
Nigeria
Traffic Sources
2.33%
0.89%
0.1%
5.87%
40.01%
50.79%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Factors.AI was manually vetted by our editorial team and was first featured on 2023-07-13.
Related Searches
Factors.AI Alternatives
Load more Alternatives-
SalesTarget.ai: Boost B2B sales with AI. Discover 50M+ leads, automate cold emails & manage CRM in one powerful platform for rapid growth.
-
-
Find agency clients instantly! AI-powered lead gen based on your ideal customer. Get targeted leads & contact info fast.
-
Discover ideal influencers, manage campaigns and achieve exceptional ROI with InfluencerMarketing.ai. Streamline workflows and optimize your influencer marketing strategies for exceptional results.
-
Customers.ai: Revolutionize your marketing with AI-powered software. Grow email lists, expand ad audiences, and improve lead capture with automation and data. Achieve better results throughout the marketing funnel.