What is BuzzSumo?
BuzzSumo is a powerful AI tool that helps marketers and marketing agencies enhance their content creation, PR and communications, and overall marketing strategies. It offers a wide range of features, including finding and connecting with journalists, identifying high-impact journalists through social engagement data, and generating relevant pitches with its AI pitching tool. BuzzSumo is highly regarded for its ability to quickly pick up new links and provide quality data.
Key Features:
1. Find and connect with 700K journalists: BuzzSumo allows users to easily discover and connect with a vast network of active journalists. With 330K monthly profile updates, users can pitch their content to journalists who are actively engaged in their field.
2. Spot high-impact journalists with social engagement data: By leveraging social engagement data, BuzzSumo helps users identify journalists who have a significant impact on their target audience. This feature ensures that users can target the right journalists who can amplify their content and increase its reach.
3. Get 2x more niche topic results than any other database: BuzzSumo stands out by providing users with double the number of niche topic results compared to other databases. This allows marketers to explore a wider range of topics and find unique content ideas that resonate with their target audience.
Use Cases:
1. Content Creation: BuzzSumo is a valuable tool for marketers and marketing agencies looking to take their content to the next level. With its extensive database and AI pitching tool, users can generate relevant pitches faster and improve the quality of their content. This leads to more engaging and shareable content that drives better results.
2. PR & Comms: For agencies that need to monitor coverage, research and outreach to journalists, and track trends, BuzzSumo is an essential tool. It provides comprehensive coverage monitoring, helps in building relationships with journalists, and enables users to stay updated on the latest trends in their industry.
3. Suite: BuzzSumo's Suite plan is ideal for the entire marketing team in large brands and agencies. It combines the features of Content Creation and PR & Comms, providing a complete solution for all marketing needs. This plan ensures seamless collaboration and efficient workflows within the marketing team.
BuzzSumo is a game-changing AI tool that empowers marketers and marketing agencies to excel in their content creation, PR and communications, and overall marketing strategies. With its unique features, such as connecting with journalists, identifying high-impact influencers, and providing extensive niche topic results, BuzzSumo helps users stay ahead of the competition. The flexible pricing options make it accessible to businesses of all sizes, and the 20% cost saving on annual plans adds even more value. Start your free trial today and experience the power of BuzzSumo in revolutionizing your marketing efforts.
More information on BuzzSumo
Launched
2012-09
Pricing Model
Freemium
Starting Price
$199 /mo
Global Rank
272518
Follow
Month Visit
153.9K
Tech used
Cloudflare CDN,WordPress,Gzip,OpenGraph,HSTS
Top 5 Countries
12.6%
5.29%
5.23%
3.43%
3.19%
United States
Brazil
India
Germany
Australia
Traffic Sources
2.63%
0.83%
0.11%
8.28%
49.94%
38.18%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
BuzzSumo was manually vetted by our editorial team and was first featured on 2023-10-31.
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