What is Facts?
facts is a market insights software that provides real-time data and actionable consumer insights for consumer brands. It eliminates the need for time-consuming surveys and offers a more detailed view of consumers' preferences, needs, and pain-points. The software also helps inform decisions around new products by reducing pre-investment risks and ensuring product-market fit. Additionally, it allows brands to gain competitor insights to identify strengths, weaknesses, and growth areas in the market.
Key Features:
1. Market Insights: facts offers one-click market research that provides a more detailed view of consumers without the need for complex survey processes. It uncovers genuine customer behaviors in real-time, eliminating guesswork in decision-making.
2. Product Insights: The software helps brands validate innovative ideas with confidence by providing data-backed decision-making support. It reduces pre-investment risks, ensures product-market fit, and enables businesses to drive innovations confidently.
3. Competitor Insights: With facts, brands can understand their position in the market landscape by gaining insights into top performers and identifying areas of improvement. This feature allows businesses to drive brand strategies and differentiation while pinpointing growth areas through data-driven analysis.
Use Cases:
- Consumer Understanding: facts enables brands to understand their customers better by uncovering their preferences, needs, and pain-points in real-time.
- New Product Development: The software helps businesses make informed decisions around new products by validating innovative ideas with data-backed insights.
- Competitive Analysis: Brands can use facts to identify strengths and weaknesses compared to competitors in the market landscape.
- Growth Opportunities: By utilizing market insights provided by facts, companies can identify opportunities for growth and tailor their strategies accordingly.
With its ability to provide real-time consumer insights based on actual data rather than relying solely on traditional research methods or surveys,& facts empowers consumer brands with valuable information needed for effective decision-making.The platform's features such as market insights, product insights, and competitor insights offer a comprehensive understanding of consumers, reduce risks in new product development, and help drive brand strategies. By leveraging facts' capabilities, businesses can stay ahead of the competition and identify growth opportunities to achieve success in today's fast-paced consumer landscape.
More information on Facts
Launched
2020-1
Pricing Model
Free Trial
Starting Price
£199/month
Global Rank
8021672
Follow
Month Visit
<5k
Tech used
Webflow,Amazon AWS CloudFront,JSDelivr,Google Fonts,jQuery,Gzip,OpenGraph,HSTS
Top 5 Countries
70.86%
29.14%
United Kingdom
United States
Traffic Sources
5.99%
1.17%
0.11%
9.13%
47.75%
35.6%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Facts was manually vetted by our editorial team and was first featured on 2023-12-07.
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