Lately AI

Lately is a content creation AI assistant designed for marketers and businesses who want to maximize the value of their existing assets. It solves the core challenge of creating a steady stream of high-performing social media content by intelligently transforming your long-form content—like blogs, webinars, and podcasts—into dozens of targeted social posts. This allows you to save significant time, amplify your brand's voice, and drive measurable results across all your social channels.

Key Features

🧠 Intelligent Content Repurposing Instantly turn any piece of long-form text, audio, or video into dozens of distinct social media posts. Lately’s AI analyzes your source material to identify the most compelling ideas and automatically drafts posts, complete with relevant quotes, images, and video clips. This breathes new life into your existing assets, ensuring your hard work continues to deliver value long after it's published.

🗣️ Adaptive AI Voice Modeling Lately goes beyond generic AI by creating a unique "Voice Model" for your brand. By analyzing your past high-performing content and applying principles from neuroscience, the AI learns your specific tone, style, and nuances. It then generates new content that is not only on-brand but is also optimized to resonate with what your audience loves, ensuring authenticity and boosting engagement.

🚀 Automated Employee Advocacy Effortlessly scale your reach by mobilizing your entire team. Lately’s platform makes employee advocacy simple by generating individualized, pre-approved social content for each team member, in their own voice. This eliminates the "echo chamber" effect and removes the friction of getting employees to post, turning your team into a powerful and coordinated network of brand evangelists.

📊 Data-Driven Scheduling & Insights Take the guesswork out of your social media strategy. Lately automatically schedules your content at the optimal days and times for maximum visibility and engagement. The platform also provides rich analytics that show you what’s performing well and why, allowing you to continuously refine your messaging and replicate your successes with just a few clicks.

Use Cases:

• For Marketing Teams: You've just launched a comprehensive new webinar. Instead of manually brainstorming a handful of promotional posts, you upload the recording to Lately. Within minutes, the AI generates over 50 unique video clips, text posts, and audiograms, all aligned with your brand voice and ready to be scheduled, dramatically increasing the ROI of your original content.

• For Social Selling & Sales Teams: Your company wants to empower its sales force to build their presence on LinkedIn. Using Lately, you can syndicate approved marketing content to your sales team. The AI then adapts the messaging for each individual, allowing them to consistently share valuable, on-brand insights without lifting a finger, driving more qualified leads.

• For Agencies & Multi-Brand Companies: You manage social media for five different clients, each with a unique voice. Lately’s brand hierarchy system allows you to create a distinct AI Voice Model for each client. This ensures all generated content is perfectly tailored, saving you hundreds of hours and enabling you to deliver superior, data-backed results across your entire portfolio.

Unique Advantages

• While most AI tools rely on generic language models, Lately is built on a proprietary AI engine driven by the neuroscience of what makes language engaging. It analyzes the "digital breadcrumbs" of your best-performing content to predict what new messages will convert.

• Unlike platforms that primarily generate new content from prompts, Lately’s core function is to unlock the massive, untapped value in the content you’ve already created. It transforms your existing blogs, videos, and podcasts into a perpetual source of high-quality social posts.

• Instead of producing one-size-fits-all copy, Lately creates unique, adaptive "Voice Models" for your brand and even for individual employees. The system learns from your direct feedback—the more you guide it, the smarter it gets, delivering results that are far more authentic and effective than generic AI.

• While traditional advocacy tools offer a simple content library, Lately actively generates and customizes content for each employee. This removes the primary barrier to adoption and ensures your company’s message is amplified authentically across hundreds or thousands of personal networks.

Conclusion:

Lately is more than just a content generator; it's a strategic partner that makes your entire social media program more efficient, scalable, and effective. By transforming your existing assets into a predictable pipeline of high-performing content, you can stop guessing what works and start focusing on building meaningful conversations that drive real business growth.

Ready to see how Lately can amplify your brand's voice? Explore how our AI assistant can help you achieve your goals.