What is Wordstream?
WordStream is an online advertising tool that helps businesses optimize their Google Ads campaigns and conduct keyword research for SEO and PPC. With features like the Free Google Ads Performance Grader and the Free Keyword Tool, WordStream simplifies the process of finding relevant keywords, improving ad performance, and driving targeted traffic to websites.
Key Features:
1. 📊 Free Google Ads Performance Grader: Instantly audit your Google Ads account to identify areas for improvement and stop wasting money on underperforming ads.
2. 🔍 Free Keyword Tool: Easily find hundreds of relevant keywords tailored to your industry and location, with data on search volume and cost per click (CPC), helping you drive more organic traffic through SEO or create effective PPC campaigns.
3. 💡 Expert Insights: Access valuable tips, trends, guides, and best practices through the WordStream Blog's articles to stay ahead in online advertising.
Use Cases:
1. A small business owner wants to improve their Google Ads campaign but doesn't know where to start. They use WordStream's Free Google Ads Performance Grader to get a comprehensive analysis of their account's strengths and weaknesses.
2. An e-commerce website wants to increase its organic search visibility by targeting relevant keywords. They utilize WordStream's Free Keyword Tool to discover high-volume keywords specific to their industry that can be incorporated into their content strategy.
3. A digital marketer needs up-to-date insights on online advertising trends and strategies. They regularly read articles from the WordStream Blog for expert advice on optimizing ad campaigns, improving conversion rates, or staying informed about industry developments.
Conclusion:
WordStream provides essential tools for businesses looking to maximize the effectiveness of their online advertising efforts without wasting resources or time-consuming manual research processes. By offering features such as the Free Google Ads Performance Grader, the Free Keyword Tool, and expert insights through its blog articles, WordStream empowers users with actionable data and knowledge to drive targeted traffic, improve ad performance, and achieve their marketing goals.
More information on Wordstream
Launched
2003-06
Pricing Model
Freemium
Starting Price
Global Rank
79472
Follow
Month Visit
726.3K
Tech used
Google Tag Manager,Cloudflare CDN,WordPress,Google Fonts,jQuery,JSON Schema,LiteSpeed Cache,OpenGraph,RSS,HSTS
Top 5 Countries
21.28%
11.57%
6.84%
3.05%
2.97%
United States
India
United Kingdom
Pakistan
Canada
Traffic Sources
1.49%
0.52%
0.09%
5.46%
61.59%
30.85%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Wordstream was manually vetted by our editorial team and was first featured on 2023-04-01.
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