Planable

Planable is the collaborative content platform designed for marketing teams and agencies to plan, approve, and schedule social media content with absolute clarity. It replaces scattered spreadsheets, endless email chains, and messy chat threads with a single, intuitive workspace where you can manage your entire content workflow—from initial idea to final publication.

Key Features

✨ Visual Content Planning: See your posts exactly as they'll appear live on each platform. With pixel-perfect Feed, Calendar, and Grid views that mimic the native platforms, you can craft and review content with total confidence, eliminating any post-publication surprises.

approvals, and suggestions are kept in one place, right next to the content being discussed. Provide precise feedback with annotations, tag team members, and resolve comments to keep projects moving forward.

approval workflows. Set up multi-step, sequential approvals to ensure every post gets the right sign-off, from internal review to the final client green light. Posts can even be scheduled automatically upon final approval.

📅 Unified Marketing Calendar: Go beyond social media. Planable allows you to manage all your marketing content—including blog posts, newsletters, and emails—in the same calendar. Organize everything with labels and custom filters to get a complete overview of your entire content strategy.

🤖 AI-Powered Content Creation: Accelerate your creative process directly within the post composer. Use Planable’s AI to generate post ideas, rewrite copy for different tones or platforms, and even get caption suggestions from your images and videos.

Use Cases

• For Marketing Agencies: You're managing five different clients, each with unique brand guidelines and approval processes. With Planable, you create a dedicated Workspace for each client, inviting them to review and approve posts with a single click. Feedback is clear and contextual, cutting down your revision cycles and helping you get content published faster, impressing clients with your efficiency and professionalism.

• For In-House Social Media Teams: Your team is struggling to coordinate a major product launch campaign across multiple channels. Using Planable, you can organize all campaign assets in a central media library, use labels to track content pillars, and collaborate on post drafts in real-time. The content calendar provides a single source of truth, ensuring everyone is aligned and deadlines are met without constant meetings.

• For Freelance Content Creators: You need to maintain a perfect Instagram grid aesthetic while managing posts for LinkedIn and Facebook. Planable’s visual grid planner lets you drag and drop posts to design your ideal layout. You can create content for all platforms in one go, then make platform-specific tweaks, saving you hours of repetitive work.

Unique Advantages

While many tools can schedule posts, Planable is engineered to perfect the collaborative process before you schedule.

• See It Before It's Live: Unlike tools that present your content in a spreadsheet-like list, Planable provides pixel-perfect previews that look exactly as they will on Facebook, Instagram (including Grid view), LinkedIn, and more. This eliminates guesswork and ensures what you approve is what gets published.

• All Feedback in One Place: While other workflows force you to hunt for feedback across email, Slack, and documents, Planable centralizes every comment, suggestion, and annotation directly next to the post it refers to. This creates an undisputed record of changes and approvals.

• Beyond Social Media: While most schedulers focus exclusively on social platforms, Planable allows you to manage your entire marketing calendar in one place. Integrate your blogs, newsletters, and even internal strategy documents for a truly unified content command center.

• Frictionless Client Approvals: Forget teaching clients a complex new system. With Planable, you can share a simple link for feedback—no account needed for occasional approvers. For regular stakeholders, the one-click approval system is so intuitive it requires virtually no onboarding.

Conclusion

Planable is more than just a scheduler; it's a dedicated environment for content collaboration that brings clarity, speed, and confidence to your team. By focusing on a visual-first approach and a seamless approval process, it solves the core challenges that slow down modern marketing teams.

Explore how Planable can bring calm and control to your content workflow!

FAQ

1. What platforms and content types does Planable support? Planable supports direct publishing to 9 major social networks: Facebook, Instagram, Twitter (X), LinkedIn, TikTok, Google Business Profile, Pinterest, YouTube, and Threads. Beyond social media, you can use our Universal Content feature to plan, collaborate on, and manage blogs, newsletters, emails, ad copy, and other long-form content within the same calendar.

2. How does the approval process work for clients or external stakeholders? You have complete flexibility. You can invite clients or stakeholders into a dedicated Workspace with specific "approval-only" permissions. For more occasional feedback, you can simply share a secure, one-time link to a post. Approvers can view the content exactly as it will appear and leave comments without needing to create a Planable account, making the process effortless for them.

3. Can I organize content for multiple brands or clients in one account? Yes. Planable is built around the concept of "Workspaces." You can create a separate, self-contained Workspace for each brand or client you manage. Each Workspace has its own dedicated calendar, media library, team members, and approval workflow, ensuring all your content remains perfectly organized and secure.