Winware

Winware is the specialized B2B research platform designed to deliver fast, deep insights by leveraging AI moderation and fully verified professional participants. It eliminates the endemic problems of slow scheduling, low-quality responses, and superficial data that often plague traditional user research and testing methods. Product managers, UX designers, and marketing strategists can now quickly gather high-confidence, actionable feedback directly from their exact target professional persona without the administrative overhead.

Winware is engineered to maximize both the quality of your input data and the speed of your analysis, ensuring your insights are reliable and ready for action.

🔗 LinkedIn Verified Audiences

Know exactly who you’re talking to. Unlike anonymous panels or generic respondent pools, Winware recruits participants who are verified against their full LinkedIn profiles, ensuring they are genuine professionals matching your specific B2B criteria. This verification process provides high confidence in the data quality, eliminating the risk of fake or unqualified respondents skewing your results.

🎯 Precision B2B Targeting and Recruitment

Winware sources qualified testers fast, allowing you to target based on precise B2B demographics including job title, company size, industry, and custom screener questions. This capability ensures that the feedback you receive comes from the professionals whose opinions genuinely matter to your product and market strategy. You can also easily capture feedback by testing directly on your own existing customer base or internal stakeholders.

🤖 AI Moderation for Deeper Insights

Achieve deep product insights in a fraction of the time. The integrated AI moderator automatically guides the research session, dynamically asking crucial follow-up questions based on participant responses. This method uncovers insights far deeper than standard unmoderated tools, all without the scheduling friction and high effort required for traditional live moderated interviews.

📊 Automated Synthesis and Actionable Summaries

Save hours—even days—of manual analysis. The AI analyzes and synthesizes the research results instantly, generating clear, actionable summaries. These reports include key quotes, highlight clips, and prioritized recommendations, allowing your team to move immediately from data collection to strategic decision-making.

Use Cases

Winware provides a rapid source of truth for critical B2B initiatives across the organization:

Product & UX Use Case: Diagnosing Friction Points When launching a new feature or design iteration, you need more than just surface-level feedback. Use Winware to deploy tests and let the AI moderator probe users on confusing elements, workflow friction, or unmet needs. The resulting deep insights help you understand why users drop off or misunderstand functionality, allowing you to rapidly iterate and improve the user experience before costly development begins.

Marketing Use Case: Testing Messaging Effectiveness Before launching a major campaign, test your core content—be it a homepage, landing page, ad creative, or sales one-pager—with verified buyers. Winware helps you test messaging with your buyer persona to understand precisely why prospects are or are not moving forward. This ensures your value proposition resonates clearly and accurately addresses the buyer's pain points, maximizing conversion rates.

Strategic Use Case: Persona Validation and Gaps Validate your existing buyer personas or identify new market opportunities by running targeted research based on industry and role criteria. By gathering verified feedback on your product's perceived value and competitive positioning, you gain clarity on market fit and can confidently refine your product roadmap and strategic narrative.

Why Choose Winware?

Winware delivers a significant advantage by focusing on quality input and efficient output, fundamentally changing the economics of B2B research.

• Trustworthy Data: Every respondent is LinkedIn-verified, dramatically increasing the reliability and confidence you have in your research findings compared to anonymous panels.
• Speed and Scale: By replacing manual scheduling and live moderation with efficient AI-guided sessions, you compress research timelines from weeks to days, accelerating your decision-making cycles.
• Depth Over Surface: The AI moderation capability ensures that your research automatically moves beyond simple surface answers, guaranteeing you receive the rich, diagnostic feedback necessary for true innovation.

Conclusion

Winware transforms B2B research from a slow, high-friction activity into a rapid, high-confidence source of truth. By combining verified professional audiences with intelligent AI moderation and synthesis, you gain the deep, actionable insights required to drive superior product development and focused marketing strategy.