What is Canvs AI?
Canvs is an AI-powered insights platform that transforms open-ended text from surveys, social comments, and product reviews into actionable knowledge. It allows users to quantify open-ended responses quickly and access both quantitative and qualitative perspectives. Canvs provides deeper consumer insights, helps save time in research, and offers a powerful insights dashboard for data exploration and visualization.
Key Features:
AI-powered Text Analysis: Canvs uses advanced AI automation to categorize, classify, and analyze unstructured text, providing insights into the meaning and sentiment of the data.
Deeper Consumer Insights: The platform helps identify powerful connections in text data, delivering deeper insights about the "why" behind consumer behavior and increasing confidence in analysis. Canvs also offers a generative AI Story Assist co-pilot that can write reports.
Complete Agile Research Stack: Canvs allows in-house insights teams to analyze text in seconds, explore and filter data, and produce stunning visualizations or full data exports. It ensures that text analysis is not left behind in the move to agile research.
Use Cases:
Consumer Insights and Customer Experience (CX): Canvs automates the analysis of open-ended text, providing deep insights with emotional context and high analytical confidence. It allows for quick exploration, filtering, and comparison of findings, as well as generating stunning data visualizations.
Brand and Concept Testing: Canvs streamlines the analysis of open-ends in brand and concept tests, automating coding and categorization of responses. It helps identify sentiment and emotions associated with responses and respondents.
Audience Feedback: Canvs captures insights about the emotional reaction to programming and content, showing the intensity of audience response, key topics, themes, and emotions.
Social Media Campaigns: Canvs goes beyond basic sentiment analysis to understand the intensity of audience response and how they truly feel about content and campaigns.
Conclusion:
Canvs is a powerful AI-powered insights platform that enables users to transform open-ended text into actionable knowledge. With its advanced text analysis capabilities, it provides deeper consumer insights, saves time in research, and offers a complete agile research stack. Canvs is trusted by elite insights and CX teams and used by renowned brands, research agencies, and media & entertainment companies. Experience Canvs for yourself with a demo and free trial.
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