Ascribe

Unlock the true value hidden within your text data. Ascribe by Voxco provides industry-leading solutions designed to make analyzing open-ended survey responses, customer feedback, comments, and social posts not just easy, but fast and deeply insightful. If you're a market researcher or customer insight leader struggling with the volume and complexity of text data, Ascribe delivers the accuracy and speed you need to accelerate your workflow and uncover critical findings.

Core Capabilities for Unlocking Text Data Value

Ascribe leverages advanced AI and natural language processing to provide powerful tools that significantly streamline text analysis and verbatim coding:

• 🧠 Automated Theme Extraction: Our Theme Extractor technology precisely analyzes over 95% of open-ended responses automatically. It generates descriptive, theme-based results and a high-quality, human-like codebook, delivering unparalleled speed and accuracy in identifying key topics and concepts within your data.

• 🗣️ Insightful Data Querying: With Ask Ascribe, you can "interview" your data directly. Simply ask questions in natural language, and receive instant, insightful answers, reports, and summaries derived from the analysis. This capability allows you to explore hypotheses and uncover specific insights without extensive manual digging.

• 📊 Powerful Data Visualization: Transform raw text data into compelling visuals. Ascribe's visualization tools create clear infographics and charts that allow you to quickly identify patterns, trends, and sentiments at a glance, making it easier to communicate findings effectively.

• ⏱️ Scalable Verbatim Coding Management: For projects requiring human coding oversight or intervention, our Coder platform is an industry-leading solution. It supports manual, AI-assisted, and fully AI-powered coding workflows, offering flexibility and control. Coder significantly increases productivity—clients commonly report gains of 50-70%—while improving accuracy through robust team management and collaboration tools. AI Coder can reduce days of work to hours or even minutes for certain tasks.

• 🎯 Automated Sentiment & CX Scoring: Analyze the emotional tone of comments with automated sentiment analysis. CX Inspector includes the proprietary X-Score, which quantifies customer experience directly from open-ended feedback by combining sentiment and theme frequency, helping you identify key drivers of satisfaction and track trends over time without needing closed-end variables.

How Ascribe Solves Your Problems

Analyzing open-ended text is crucial for understanding nuance, emotion, and unsolicited feedback, but it can be incredibly time-consuming and challenging to scale. Ascribe addresses these challenges directly:

• Eliminate Manual Bottlenecks: Automated tools like Theme Extractor and Ask Ascribe drastically reduce the need for manual analysis, freeing up your team to focus on interpretation rather than data preparation.

• Ensure Consistency and Accuracy: AI-powered coding assistance and automated theme extraction provide a level of consistency and accuracy that is difficult to achieve with purely manual methods, especially across large datasets and multiple coders.

• Accelerate Time to Insight: By automating analysis, providing instant querying capabilities, and generating rapid visualizations, Ascribe helps you get from raw data to actionable insights in a fraction of the time, enabling faster decision-making.

• Unlock Deeper Understanding: Go beyond surface-level findings. Ascribe helps you uncover the underlying themes, emotions, and specific feedback points that drive opinions and behaviors, providing the rich context needed for truly impactful insights.

• Efficiently Manage Large Projects: The Coder platform provides the tools and flexibility to manage large-scale coding operations with distributed teams, ensuring projects are completed on time, within budget, and with high quality.

Why Choose Ascribe by Voxco?

• Deep Expertise: Backed by over 25 years of experience specifically in open-end analysis and text analytics, Ascribe brings unparalleled knowledge to solving your text data challenges.

• Leading AI Innovation: We continuously leverage cutting-edge AI and NLP to develop solutions that are genuinely faster and more accurate, keeping you ahead in your analysis capabilities.

• Proven Results: Our solutions are trusted by top market research firms and corporations globally, with documented cases of significant productivity gains and enhanced insight discovery.

• Comprehensive Solution: Whether you need fully automated analysis, managed human coding, or expert full-service support, Ascribe offers a solution tailored to your needs.

Conclusion

Ascribe by Voxco empowers you to efficiently transform unstructured text data into structured, actionable insights. By combining deep domain expertise with leading AI technology, Ascribe delivers the speed, accuracy, and depth required to understand your customers and stakeholders like never before.

Explore how Ascribe can revolutionize your open-end analysis workflow.