Crayon

Crayon is an AI-powered competitive intelligence platform that automates how you track, analyze, and act on your competitors' every move. It’s designed to eliminate time-consuming manual research, freeing you to focus on high-impact strategy and arming your sales team with the real-time intelligence they need to consistently win competitive deals.

Key Features

• 🤖 Automated Analysis & Content Creation with Sparks AI Sparks, your AI enablement assistant, transforms raw competitive data into actionable assets. It moves beyond simple data collection by automatically running SWOT analyses, summarizing win-loss takeaways, and even generating and updating sales battlecards, turning hours of manual work into seconds of automated analysis.

• 🌐 Comprehensive Competitor Monitoring Crayon captures your competitors' entire digital footprint, not just news headlines. It monitors for meaningful "before and after" changes on web pages, pricing updates, new product launches, and customer reviews, ensuring you have a complete and timely picture of the competitive landscape.

• 💡 GTM Insights from Your Internal Channels Unlock the invaluable—and often overlooked—intel that already exists within your company. Crayon integrates with tools like Gong, Slack, and Microsoft Teams to surface competitive mentions from sales calls and internal messages, giving you direct insight into what buyers are saying and how your reps are competing.

• 💬 Instant AI-Powered Answers for Sales Crayon Answers is a generative AI assistant that lives directly within the tools your sales team uses every day, like Slack and Teams. Reps can ask direct questions—"How do we position against Competitor X?"—and receive immediate, context-rich answers pulled directly from your approved battlecard content, improving their efficiency and confidence.

Use Cases:

• For Sales Enablement: Imagine a sales rep is on a call when a prospect mentions a key competitor. Instead of fumbling for information, the rep simply queries Crayon Answers in Slack and gets an immediate, approved talking point on how to counter the competitor's claims, helping them control the narrative and advance the deal.

• For Strategic Marketing: Your main competitor just launched a new product. Crayon has automatically captured the new website pages, press releases, and initial customer reviews. Using Sparks, you can generate an instant summary and SWOT analysis, allowing your team to craft a rapid, data-driven response in a fraction of the time it would normally take.

• For Proving Program ROI: You need to demonstrate the value of your competitive intelligence program to leadership. With Crayon's analytics dashboard, you can directly showcase the $6 million in revenue influenced by battlecard usage or the 22% increase in your competitive win rate, connecting your team's efforts to clear, bottom-line results.

Why Choose Crayon?

Crayon fundamentally changes the competitive intelligence workflow from a reactive task to a proactive, revenue-driving function.

• Beyond Manual Research: While traditional CI relies on manual Google searches and messy spreadsheets, Crayon automates the entire monitoring and data collection process. It pinpoints the most important insights for you, so you can focus on strategy, not data entry.

• Deeper Than Public Data: Unlike tools that only scrape public websites, Crayon’s GTM Insights unlocks intelligence from your most valuable internal sources. It analyzes sales calls from Gong and internal messages from Slack, revealing what your buyers actually think and how your competitors really sell.

• From Data to Actionable Content, Automatically: Instead of just delivering a list of raw updates, Crayon’s AI assistant, Sparks, actively analyzes intel for you. It automatically generates and updates battlecards, summaries, and reports, transforming raw data into polished, sales-ready content.

• A Closed-Loop System for Measurable Impact: Crayon is one of the few platforms that closes the loop by directly measuring the financial impact of your CI program. By tracking metrics like influenced revenue and competitive pipeline, you can definitively prove the ROI of your work to any stakeholder.

Conclusion:

Crayon moves your competitive intelligence program from a reactive, manual chore to a proactive, automated engine for revenue growth. By providing your teams with timely, actionable insights where they already work, you empower them to compete with confidence and win more.

Explore how Crayon can sharpen your competitive edge!