Brevo

Brevo is an all-in-one, AI-enabled platform designed to simplify and accelerate customer relationship management across every touchpoint. It solves the challenge of fragmented marketing by unifying Email, SMS, WhatsApp, Chat, and other critical channels into a single powerful system. Trusted by over 500,000 customers globally, Brevo empowers businesses—from high-volume senders and small teams to global enterprises—to drive conversions, boost retention, and streamline their entire sales and marketing processes.

Key Features

Brevo consolidates essential marketing, sales, and data tools, enabling you to manage the entire customer lifecycle from one centralized location.

🤖 Aura AI: Specialized, Executing AI Agents

Brevo is powered by Aura AI, an always-on intelligence layer that goes beyond mere analysis. Specialized AI Agents—including the AI Marketing Agent, AI Sales Assistant, and AI Conversations Agent—don't just provide insights; they actively execute tasks. You can use AI to instantly generate high-converting content, automatically segment audiences based on real-time behavior, enrich contact data, and optimize campaign send times for maximum impact.

📧 Dedicated Deliverability and Infrastructure

For high-volume senders, inbox placement is paramount. Brevo’s email marketing is built on a dedicated deliverability infrastructure and managed by a team of deliverability experts, ensuring a verifiable 99% email delivery rate. This focus on infrastructure helps you avoid the spam folder and ensures your critical messages land reliably in the inbox every time.

📊 Unified Customer Data Platform (CDP) Capabilities

Move beyond siloed data with Brevo’s native CDP features. The platform allows you to import data from multiple sources (API, data warehouse, FTP) and applies identity resolution to create a single, unified ID for each customer. This foundation enables advanced micro-segmentation, contact scoring (like RFM or LTV), and dynamic content delivery for next-level personalization.

🤝 Integrated Sales CRM and Automation

Streamline your revenue cycle with a fully functional Sales CRM. Utilize the intuitive drag & drop pipeline management system to track deals at every stage, ensuring you never miss a follow-up. Tools like automated task management, seamless video conferencing, call recordings, and the AI Sales Assistant work together to accelerate deal creation and close times.

🎁 Loyalty Program Management

Boost retention and increase customer lifetime value (CLV) with a fully integrated loyalty platform. You can design a program that matches your brand, define points and spending-based loyalty tiers, and manage targeted offers and rewards. Custom dashboards allow you to measure program performance and optimize engagement strategies instantly.

Use Cases

Brevo allows your teams to execute complex, cross-channel strategies with efficiency and precision.

1. Accelerating Sales Velocity: Use the AI Sales Assistant to instantly enrich new contact records and generate personalized, ready-to-send follow-up emails. Sales reps can then use the integrated phone and call recording features to maintain context, while automation handles repetitive tasks like meeting reminders, ensuring your team focuses purely on closing deals and accelerating revenue growth.

2. Optimizing Transactional Messaging at Scale: Whether you need to deliver high-volume transactional emails, SMS order updates, or time-sensitive WhatsApp notifications, Brevo's dedicated API and robust deliverability infrastructure ensure messages are delivered across channels, on time and at scale. This guarantees a seamless, reliable experience for your customers post-purchase.

3. Designing Hyper-Personalized Retention Campaigns: By leveraging the built-in CDP and advanced contact scoring (LTV/RFM), you can identify customers at risk of churn or those ready for an upsell. Deploy automated cross-channel retargeting campaigns—combining email, mobile push, and targeted ads—that offer personalized discounts or rewards through the integrated loyalty program, effectively maximizing customer engagement and lifetime value.

Unique Advantages

Brevo is built not just as a collection of tools, but as an integrated, AI-first platform designed for operational efficiency and verifiable results.

• Aura AI Execution: Unlike platforms where AI primarily offers suggestions, Brevo’s specialized AI Agents (Marketing, Sales, Conversations) are built to execute. They take action—writing content, enriching data, and optimizing send times—allowing you to focus on high-level strategy rather than manual adjustments.
• Guaranteed High Deliverability: With a dedicated infrastructure and expert team, Brevo provides a reliable 99% email delivery rate. This assurance is critical for businesses whose revenue depends on consistent, reliable inbox placement.
• Built-in Data Compliance: Brevo is fully GDPR and CCPA Compliant. The platform includes customizable forms, consent records, and robust data request management tools, ensuring your customer growth is built on a foundation of trust and regulatory adherence.
• Proven Cost Efficiency: Brevo offers enterprise-grade functionality and scalability while delivering significant operational savings. One customer reported saving $30,000 annually compared to HubSpot, demonstrating the platform's strong return on investment.

Conclusion

Brevo provides the comprehensive, AI-enabled platform necessary to manage complex customer relationships and drive multichannel growth. By unifying marketing, sales, loyalty, and data management in one compliant and high-performing system, you gain the efficiency and insight required to accelerate your time-to-value and engage your audience effectively.

Explore how Brevo can help you unlock new levels of efficiency, creativity, and scale without limits.