Foreplay

Foreplay is the comprehensive platform designed for social ad teams, performance marketers, and agencies who demand predictable results from their creative. It transforms your ad creation process from fragmented guesswork into a data-driven, collaborative workflow, providing everything you need to consistently make ads that convert—from the first spark of inspiration to the final performance report.

Key Features

• 💾 Comprehensive Ad Swipe File Save any ad from TikTok, Facebook, and LinkedIn Ad Libraries, organizing them into a permanent, accessible swipe file. Unlike platforms with expiring links, Foreplay ensures you never lose a valuable ad, allowing you to save images, videos, carousels, and DCO ads with all their original metadata for continuous reference and analysis.

• 🔍 AI-Powered Ad Discovery (DISCOVERY) Spark creative genius and uncover winning patterns with the smartest ad search engine available. Search over 100 million ad ideas using advanced filters and AI-driven natural language queries, allowing you to identify top hooks, reverse-engineer competitor strategies, and stay ahead of trends by exploring the largest database of winning ad creatives.

• 📈 Automated Competitor Intelligence (SPYDER) Automatically track your competitors' ad strategies across platforms, receiving real-time updates and historical data. SPYDER saves every ad your competitors launch with enriched metadata, identifies winning ad durations, analyzes creative tests, and even transcribes and presents top-performing hooks, providing a clear, actionable view of the competitive landscape.

• 📊 Creative Performance Analytics (LENS) Instantly turn insights into action by identifying what's working and why. LENS allows you to analyze creative tests, compare winning themes, and generate customizable, shareable reports by any segment or metric. You can also benchmark your results against over 30,000 other advertisers, ensuring your creative direction is always informed by proven performance.

• 📝 AI Creative Briefs & Production (BRIEFS) Streamline your entire creative production pipeline, moving from concept to launch faster than ever. The AI Brief Generator acts as your creative co-pilot, generating scripts, storyboards, and iterations, while modular brief builders and brand profiles ensure consistency. Manage deadlines, assign deliverables, and export your briefs to various formats, accelerating your creative output.

Use Cases

• Streamline Creative Research & Inspiration: Instead of manually searching and saving ads in disparate tools, you can use Foreplay's Chrome Extension and DISCOVERY engine to instantly save ads from major platforms, organize them with custom tags, and search a vast database of over 100 million ads. This allows your team to quickly gather inspiration and identify successful creative patterns for your next campaign.

• Optimize Campaigns with Competitor Insights: Leverage SPYDER to automatically monitor your competitors' ad activity. You can track their active campaigns, analyze which creatives are performing over time, and even see their landing pages. This intelligence helps you avoid costly testing mistakes by understanding what's already resonating in your market, allowing you to refine your own ad concepts with confidence.

• Accelerate Creative Production & Collaboration: With Foreplay's BRIEFS module, you can move from an initial concept to a fully developed creative brief, storyboard, and script in record time, aided by AI-powered generation. Teams can collaborate seamlessly, share feedback, and ensure everyone is aligned, significantly reducing creative bottlenecks and accelerating your time-to-market for new ads.

Unique Advantages

Foreplay goes beyond traditional ad spy tools, offering a truly integrated and user-centric approach to ad creative:

• Unified, End-to-End Creative Workflow: Foreplay replaces fragmented tools, group chats, expired links, and disparate reports with a single platform. This holistic approach ensures an end-to-end feedback loop, bringing performance marketers and creatives together for a cohesive ad production process.

• Unrivaled Ad Database & Persistence: Access the industry's largest database of winning ad creatives, with over 100 million ideas and over 100,000 new ads added daily. Crucially, Foreplay saves ads permanently, eliminating the frustration of expired links from Facebook Ad Library and ensuring your research is always available.

• AI-Powered Creative Co-Pilot: With features like the AI Brief Generator and AI Script/Storyboard Generation, Foreplay acts as your intelligent assistant, eliminating laborious pre-production tasks. This allows your team to focus on creativity, iterate with velocity, and scale creative output efficiently.

• Actionable Intelligence, Not Just Spying: Unlike generic ad spy tools, Foreplay is purpose-built for performance marketers and creatives. SPYDER provides "creative-first ad spying," doing the heavy lifting of competitor tracking to deliver actionable insights on winning hooks, creative tests, and landing page performance, enabling you to execute your creative genius with precision.

• Scalable & Transparent Pricing: Foreplay offers enterprise-grade functionality with beginner-friendly ease of use. For tools like LENS, you benefit from flat-rate pricing, allowing you to scale your account without unexpected costs or feature gating, providing more value than you thought possible.

Conclusion

Foreplay empowers social ad teams and performance marketers to move from creative guesswork to a data-driven, collaborative workflow. It's built to accelerate your ad production, optimize performance, and ensure every creative decision is informed by real data and proven strategies.