What is Smartly.io?
Smartly is an AI-powered advertising platform designed for marketing teams navigating a fragmented digital landscape. It directly addresses the common and costly disconnect between creative development and media buying by unifying them into a single, intelligent workflow. This allows you to create, manage, and optimize campaigns with greater efficiency and impact across all your channels.
Key Features
✨ Scale Creative Production with AI Move beyond manual production bottlenecks. Smartly’s AI Studio and Dynamic Creative Optimization (DCO) tools allow you to generate thousands of personalized ad variants from a single creative concept. By connecting data feeds, you can automatically localize content by language, region, or audience segment, saving your team significant time while delivering more relevant ad experiences.
🚀 Automate Cross-Channel Campaign Management Launch, manage, and optimize campaigns across major social, display, and Connected TV (CTV) platforms from one central hub. Smartly’s Predictive Budget Allocation uses AI to analyze performance in real-time, automatically shifting spend to your top-performing ads and channels. This data-driven approach helps eliminate guesswork and maximizes your return on ad spend (ROAS).
📊 Gain Unified, Actionable Insights Stop switching between countless dashboards. Smartly Intelligence consolidates performance data from all your creative and media efforts into a single, comprehensive view. This allows you to identify trends, understand the "why" behind your results, and make faster, more informed strategic decisions without getting lost in siloed reports.
Use Cases
For Performance Marketers: Imagine launching a global product campaign. Instead of manually creating hundreds of ad variations for different markets, you can use Smartly’s dynamic templates to auto-generate localized creative. You can then launch across Meta, TikTok, and Google simultaneously, while Predictive Budget Allocation works in the background to ensure your budget is spent as effectively as possible from day one.
For Brand Managers: You're running an awareness campaign and need to avoid ad fatigue. With Smartly’s Brand Pulse, you can monitor real-time, deduplicated reach and frequency across all channels. When a specific audience segment is nearing overexposure, you can trigger automated rules to rotate in fresh creative, ensuring your budget is spent efficiently on reaching new viewers.
Why Choose Smartly?
Smartly is designed to deliver tangible outcomes by fundamentally changing how advertising teams work. Here’s how it provides a distinct advantage:
End the Disconnect Between Creative and Media: Most advertising workflows treat creative production and media execution as separate steps. Smartly integrates them. This synergy means your creative is informed by performance data from the start, and your media buying is instantly responsive to which creative elements are resonating most with your audience.
Measure Brand Impact in Real-Time with Brand Pulse: A key challenge for brand advertisers is measuring campaign reach and frequency accurately across channels while the campaign is live. Brand Pulse is the industry's first solution to provide this real-time, cross-channel deduplicated measurement, allowing you to optimize your media mix for maximum impact and avoid wasted spend before the campaign ends.
Achieve Proven, Quantifiable Results: The value of a unified platform is demonstrated through clear performance gains. Brands using Smartly have achieved significant, measurable improvements, including:
Up to a 42% decrease in Cost Per Acquisition (CPA)
A reported 42 minutes saved for every hour of work
As much as a 125% uplift in ROAS
Conclusion
Smartly replaces the chaos of managing multiple point solutions with a single, intelligent platform that aligns your entire advertising operation. By empowering your creative, media, and analytics teams to work from a unified foundation, you can launch more effective campaigns, scale personalization, and drive business results with greater confidence and control.
Explore how Smartly can unify your advertising efforts and deliver the clarity your team needs.
More information on Smartly.io
Launched
2013-06
Pricing Model
Contact for Pricing
Starting Price
Global Rank
204384
Follow
Month Visit
149.9K
Tech used
Google Tag Manager,Webflow,Amazon AWS CloudFront,JSDelivr,CookieBot,Google Fonts,jQuery,Splide,Vimeo
Top 5 Countries
23.3%
14.99%
14.71%
4.9%
3.26%
United States
Germany
Brazil
United Kingdom
Spain
Traffic Sources
2.53%
1.06%
0.12%
8.03%
45.95%
42.31%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Smartly.io was manually vetted by our editorial team and was first featured on 2023-09-02.
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