What is Bird ?
Bird is the complete, AI-powered platform designed for enterprise brands to manage the entire customer lifecycle—from acquisition through retention. It unifies scattered customer data into a single, intelligent view, enabling highly personalized experiences and automation across every critical communication channel, including email, SMS, and WhatsApp. Bird is engineered with proprietary infrastructure and deep AI capabilities to transform raw data into measurable revenue growth for businesses that demand scale and reliability.
Key Features
Bird is built to provide depth, scale, and intelligence across your customer touchpoints, ensuring every interaction is optimized for conversion and loyalty.
💡 Unified Customer Data Platform (CDP)
Connect every data source—from your CRM (Salesforce, HubSpot) to your e-commerce platform (Shopify) and data warehouse (AWS, Snowflake)—into one intelligent, real-time system. This delivers a true 360-Degree Customer Profile with zero blind spots, powering sophisticated segmentation based on behavior, lifecycle stage, and revenue potential, not just demographics.
🤖 Smart AI-Powered Customer Journeys
Build complex, multi-touchpoint workflows that automatically adapt to each customer’s real-time behavior and purchase history. Bird's AI continuously optimizes lead nurturing, predicts churn risk, and improves retention campaigns, ensuring every prospect is guided from first click to loyal advocate with maximum impact.
🚀 Enterprise Communication Infrastructure
Leverage Bird's proprietary infrastructure for global, high-volume delivery across Email, SMS, WhatsApp, and RCS. This dedicated network guarantees enterprise-scale reliability, industry-leading inbox placement rates, and SLA-backed uptime (99.95%), ensuring your critical messages reach customers instantly and reliably.
⚙️ Intelligent Marketing Automation
Eliminate repetitive content creation and manual testing. Bird’s automation allows you to set up campaigns once and let the AI continuously optimize, personalize, and improve them. The platform handles dynamic content optimization, intelligent send timing, and quality control, allowing your team to focus exclusively on strategy and growth.
Use Cases
Bird’s unified platform delivers tangible results by automating complexity and unifying data across diverse business functions.
1. Accelerating Fintech Onboarding and Verification
For financial services, time-to-activation is critical. Use Bird’s multi-channel orchestration and API infrastructure to build intelligent onboarding and verification flows across SMS, email, and Voice API. This precise, reliable communication can result in up to 67% faster user activation by reducing friction and ensuring compliance checks are seamless and instant.
2. Driving Revenue with Hyper-Personalized Retail Campaigns
Transform scattered purchase history and browsing data into actionable campaigns. If a customer browses running shoes but abandons their cart, Bird instantly triggers a personalized WhatsApp message offering a relevant discount, followed by a targeted email 24 hours later showing related accessories. This cross-channel approach maximizes conversion and helps achieve verifiable results, such as 161% open rate improvement on personalized communications.
3. Scaling Global Alerts and Notifications
For SaaS and global enterprises, delivering critical system alerts or authentication codes requires speed and reliability. Utilize Bird's dedicated SMS and Email APIs, which are built for enterprise scale, guaranteeing <2.5 second delivery for 95% of SMS messages across 140+ countries. This infrastructure ensures security, compliance, and instant communication, regardless of volume or geography.
Why Choose Bird?
Bird is engineered for the demands of the modern enterprise, offering a verifiable combination of intelligence, reliability, and scale that differentiates it from conventional marketing and data tools.
- Actionable Predictive Intelligence: Unlike platforms that only react to past data, Bird leverages predictive analytics to anticipate churn risk, optimize content dynamically, and identify high-value segments before campaigns launch. This means your marketing runs itself and continuously improves conversion rates.
- Proprietary, High-Performance Infrastructure: We own and operate the network infrastructure for email and SMS delivery. This control translates directly into verifiable performance metrics, including 94.4% improved SMS deliverability and 99.95% SLA-backed uptime, eliminating the dependency and reliability issues associated with third-party aggregators.
- Enterprise-Grade Security and Compliance: Bird provides granular access control, full audit trails, and certification to the highest global standards for AI and data processing. This focus on security and compliance is non-negotiable for Fortune 500 companies and data-sensitive industries like Fintech.
Conclusion
Bird provides the unified data foundation and intelligent automation required for enterprise brands to master the customer lifecycle. By integrating AI into every touchpoint, Bird transforms fragmented customer data into predictable revenue growth and scalable, personalized experiences.





