Metadata

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What is Metadata?

Metadata.io is a comprehensive marketing automation platform designed for B2B marketers. It aims to automate manual tasks associated with campaign building and management, allowing marketers to focus on strategic aspects.

Key Features:

  1. Campaign Optimization:Metadata.io uses AI to optimize campaign performance, automatically adjusting budgets and strategies based on real-time data.

  2. Budget Pacing:The platform ensures efficient budget allocation across various campaigns, eliminating the need for manual tracking.

  3. Cross-Channel Management:It enables the management of campaigns across multiple channels, with the AI system reallocating budgets to the most effective channels.

  4. Audience Management:Users can build audiences once and deploy them across multiple channels, streamlining the targeting process.

  5. Automated Reporting:The platform provides detailed multivariate reports, highlighting the performance of different ads and audiences.


Application Scenario:

  1. Campaign Efficiency:For a marketing team struggling with managing multiple campaigns across different platforms, Metadata.io can automate and optimize these processes.

  2. Budget Management:Companies needing better control over their marketing budgets can use Metadata.io to ensure efficient spending.

  3. Audience Targeting:For businesses looking to refine their audience targeting across various channels, the platform offers a centralized solution.

Unique Selling Propositions:

  • Time-saving Automation:Reduces manual work, allowing marketers to focus on strategy and creativity.

  • Error Reduction:Minimizes human errors in campaign management.

  • Performance Enhancement:AI-driven optimizations lead to better campaign performance and ROI.

Conclusion:

Metadata.io offers a robust solution for B2B marketers seeking to enhance their campaign management and optimization processes. By automating manual tasks and providing AI-driven insights, it empowers marketers to focus on strategic initiatives and drive better results.


More information on Metadata

Launched
2015-02
Pricing Model
Paid
Starting Price
$295 /month
Global Rank
898883
Follow
Month Visit
32.7K
Tech used
Google Tag Manager,Cloudflare CDN,WordPress,OneTrust,Google Fonts,Bootstrap,JavaScript Cookie,jQuery,Gzip,JSON Schema,OpenGraph,RSS,Webpack,HSTS

Top 5 Countries

17.52%
11.72%
9.64%
5.72%
5.29%
United States United Kingdom India Canada Vietnam

Traffic Sources

5.14%
0.98%
0.19%
9.89%
44.89%
38.44%
social paidReferrals mail referrals search direct
Source: Similarweb (Sep 24, 2025)
Metadata was manually vetted by our editorial team and was first featured on 2024-07-25.
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