What is Phrase?
Phrase is a cloud-based localization and translation platform designed to help businesses connect with global audiences. This AI-powered platform automates, manages, and translates content, ensuring faster growth and deeper customer engagement. Phrase offers a comprehensive suite of tools, including machine translation, workflow automation, and analytics, to streamline the entire localization process.
Key Features:
🤖 AI-Powered Translation:Phrase utilizes AI and machine learning to automate and optimize translations, ensuring accuracy and efficiency. This includes features like MT Autoselect, which automatically chooses the best translation engine for each scenario.
🔗 Seamless Integrations:Phrase integrates with over 50 popular platforms and tools, such as Zendesk, Shopify, and more. This ensures smooth workflows and data synchronization across your existing systems.
📊 Comprehensive Analytics:Gain insights into your localization process with Phrase Analytics. Track key metrics, measure performance, and optimize your strategy based on data-driven insights.
⚙️ Workflow Automation:Phrase Orchestrator allows you to automate localization workflows, reducing manual effort and accelerating content delivery. Customize workflows with drag-and-drop ease, eliminating the need for coding.
🌎 Customizable Machine Translation:Phrase Custom AI empowers you to train machine translation engines on your specific content and terminology. This ensures translations are not only accurate but also aligned with your brand voice and style.
Use Cases:
A global e-commerce company uses Phrase to translate their product descriptions and website content into multiple languages, increasing their international customer base.
A software company leverages Phrase to localize their software interface and documentation, ensuring a seamless user experience for customers worldwide.
A marketing agency utilizes Phrase to translate marketing materials and campaigns for their global clients, increasing campaign effectiveness and reach.
Conclusion:
Phrase empowers businesses to break down language barriers and connect with global audiences effectively. By streamlining the localization process, Phrase enables faster content delivery, increased efficiency, and improved translation quality. Unlock the potential of global markets and accelerate your business growth with Phrase.
More information on Phrase
Launched
1999-01
Pricing Model
Paid
Starting Price
Global Rank
66865
Follow
Month Visit
703.4K
Tech used
Google Tag Manager,Amazon AWS CloudFront,Cloudflare CDN,WordPress,jQuery,Gzip,JSON Schema,OpenGraph,RSS,HSTS,Intercom
Top 5 Countries
16.93%
5.83%
5.79%
5.48%
4.13%
Japan
United States
Italy
Spain
United Kingdom
Traffic Sources
1.48%
1.63%
0.15%
8.59%
38.82%
49.32%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Phrase was manually vetted by our editorial team and was first featured on 2024-10-17.
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