What is Supersimple ?
Getting clear answers from your business data shouldn't feel like an expedition. For fast-growing B2B SaaS companies, static dashboards often raise more questions than they answer, leaving deep insights buried and timely decisions delayed. Accessing specific, ad-hoc information usually means waiting days for a custom report.
Supersimple changes that. It's a self-service business intelligence platform built specifically for the nuances of B2B SaaS. Now, anyone on your team—from product managers to customer success leads—can reliably explore data and find answers to even the most complex questions, all within minutes.
Key Features
🤖 Ask Questions in Plain English: Simply type your business question naturally, like "Which enterprise customers haven't used feature X this month?". Supersimple's AI Copilot instantly builds the data exploration for you.
💡 Receive AI-Generated Insights: Go beyond reactive analysis. The Insight Engine proactively tests thousands of hypotheses about your business (like correlations between feature usage and retention) and alerts the right team members with actionable findings.
🖱️ Explore Data Without Code: Dive deep into customer behavior, churn drivers, or feature adoption trends using an intuitive, step-by-step visual interface. No SQL or technical expertise is required for exploration.
📚 Define Metrics Consistently with the Semantic Layer: Establish a single, reliable source of truth for crucial SaaS metrics like "Net Revenue Retention" or "Onboarded Customer." Define it once, and ensure everyone across the company uses the same logic, building trust in your data. This layer integrates with Git for version control.
⏱️ Get Started Quickly: Connect your existing data warehouse (like Snowflake, BigQuery, Redshift) and begin uncovering insights in minutes. Skip the months-long implementation cycles common with traditional BI tools.
🔒 Keep Your Data Secure: Supersimple queries your data warehouse directly in real-time. Your sensitive customer data never leaves your own secure environment.
🔍 Understand How Insights Are Generated: Trust the answers you get. Supersimple's Explainable AI shows the exact, easy-to-follow steps it took to arrive at an insight, eliminating "black box" confusion and allowing anyone to validate the results.
🔌 Power Your Customer-Facing Reports via API: Need to embed analytics into your own product? Leverage the definitions and work already done in Supersimple using its API to build customer-facing reporting features significantly faster.
Use Cases: Putting Data to Work
Product Team Investigates Feature Engagement: A Product Manager wants to understand the adoption journey for a newly released integration. Using Supersimple, they ask, "Show me the weekly adoption rate of the Zapier integration for users who signed up in the last 90 days, broken down by their subscription plan." They instantly see the trend and can click to explore which specific user segments are lagging, informing targeted onboarding campaigns or product tutorials.
Customer Success Identifies At-Risk Accounts: A Customer Success Manager needs to proactively address potential churn. They use Supersimple's no-code exploration to filter for high-value accounts showing a significant drop in key activity metrics over the past 30 days compared to the previous period. Simultaneously, the AI Insight Engine might flag a cohort of users from a specific industry exhibiting unusually low login frequency, allowing the CSM team to investigate potential shared issues.
Sales Team Pinpoints Product-Qualified Leads (PQLs): Instead of relying solely on marketing scores, the Sales team uses Supersimple to identify leads demonstrating strong product usage patterns that correlate highly with conversion. They build an exploration showing trial users who have invited 3+ team members and used core feature Y more than 5 times in their first week, creating a dynamic list of high-potential prospects for outreach.
Conclusion
Supersimple delivers on the promise of true self-service analytics, specifically tailored for the needs of dynamic B2B SaaS businesses. It moves beyond static dashboards, empowering your entire team to ask deeper questions and get trustworthy answers quickly. By combining an intuitive interface, powerful AI assistance, a reliable Semantic Layer, and rapid deployment, Supersimple helps you harness your data to understand customer behavior, reduce churn, optimize product strategy, and ultimately make faster, more informed decisions.
More information on Supersimple
Launched
2016-10
Pricing Model
Paid
Starting Price
$485/mo
Global Rank
10807694
Follow
Month Visit
<5k
Tech used
Google Analytics,Google Tag Manager,Webflow,Amazon AWS CloudFront,Cloudflare CDN,Google Fonts,jQuery,Gzip,HTTP/3,JSON Schema,OpenGraph,HSTS,Intercom
Top 5 Countries
100%
United States
Traffic Sources
41.48%
35.79%
12.16%
8.71%
0.84%
0.18%
Direct
Search
Referrals
Social
Paid Referrals
Mail
Supersimple was manually vetted by our editorial team and was first featured on 2025-05-05.
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