What is Backtrack?
Backtrack is your indispensable AI-powered companion for trade shows and hosted buyer events, designed to revolutionize how sales professionals capture, manage, and act on crucial lead information. It tackles the pervasive challenge of forgotten details and manual data entry, ensuring every valuable conversation at your booth translates into actionable intelligence and faster deal progression.
Key Features
Retroactive Audio Capture 🎙️ Backtrack's "Always On Standby" feature intelligently records and saves the last 5-20 minutes of your conversations on-demand. This unique capability means you never have to remember to hit record, allowing you to focus fully on engaging with prospects, confident that critical details can be captured after the fact.
Effortless AI Summaries & Transcriptions 📝 Say goodbye to manual note-taking. Backtrack near-instantly generates concise summaries and full transcriptions of your conversations. You gain immediate access to key discussion points, commitments, and prospect needs, ensuring you always have accurate records without distraction.
Seamless CRM Integration & Automation ➡️ Streamline your post-event workflow by automating data entry directly into your CRM. With a simple tap, Backtrack populates lead information—including name, email, position, title, and number—saving you hours of tedious manual input and accelerating your follow-up processes.
Instant Lead Identification & Context 📸 Initiate the automation process by simply snapping a photo of a business card or attendee badge after a conversation. Backtrack then leverages this visual cue to link the lead's identity with the relevant conversation details, ensuring accurate and contextual lead capture.
Use Cases
Accelerated Post-Event Follow-up: Instantly generate and send personalized follow-up emails, pre-filled with specific details discussed during your booth conversation, helping you book more calls right after the event.
Enhanced Lead Qualification: Easily recall nuanced details about a lead’s hobbies, interests, budgets, or specific needs. This allows you to tailor your sales approach more effectively, moving beyond generic pitches to truly resonant conversations.
Streamlined Lead Tracking & Management: Organize and track leads across multiple events over time. Quickly reference past conversations and critical information, ensuring continuity and informed engagement with prospects as they move through your sales pipeline.
Unique Advantages
Backtrack stands apart as the world's first retroactive audio recording app specifically designed for trade show booths and events, offering distinct advantages that transform your sales efficiency:
Combat Information Loss Effectively: While 75% of information shared at event booths is typically forgotten within 24 hours, Backtrack ensures you capture and retain every deal-winning detail. This direct approach to memory retention is a significant departure from traditional, often unreliable, manual methods.
Purpose-Built for Event Dynamics: Unlike generic recording tools, Backtrack is engineered for the fast-paced, often offline environment of trade shows. It works seamlessly even without an immediate internet connection and is designed for minimal battery drain, providing reliability where it matters most.
Comprehensive, Automated Workflow: Backtrack is more than just a recorder; it's an all-in-one lead capture and automation tool. From capturing the conversation to generating summaries, creating CRM entries, and drafting follow-up emails, it integrates critical steps into a single, intuitive process. As one user from Disney noted, "Backtrack lets me go back and immediately remember what were the action items from a meeting. It's a superpower."
Conclusion
Backtrack empowers your sales team to maximize every interaction at trade shows and events, transforming fleeting conversations into lasting, actionable insights. By eliminating the need for manual notes and automating post-event tasks, you can focus on building relationships and closing more deals. Explore how Backtrack can elevate your event sales strategy and ensure no valuable lead detail is ever forgotten.
More information on Backtrack
Launched
2022-09
Pricing Model
Free Trial
Starting Price
Global Rank
3815593
Follow
Month Visit
<5k
Tech used
Google Tag Manager,Webflow,Amazon AWS CloudFront,Cloudflare CDN,Google Fonts,jQuery,HTTP/3,OpenGraph
Top 5 Countries
67.35%
16.21%
13.88%
2.55%
United States
India
Brazil
Mexico
Traffic Sources
7.85%
0.96%
0.08%
6.69%
29.7%
54.59%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Backtrack was manually vetted by our editorial team and was first featured on 2023-08-14.
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