Craft

Craft is the comprehensive workspace designed to centralize your notes, tasks, and complex ideas into a single, highly flexible environment. It solves the problem of fragmented workflows by combining the power of structured documents with the agility of daily planning and visual brainstorming. Whether you are a writer drafting a book, a product manager organizing sprints, or a student managing course loads, Craft provides the tools necessary to move seamlessly from first thought to final, polished form.

Key Features

Craft is built on a versatile block-based architecture, allowing you to quickly capture, refine, and organize all types of content. We focus on integrating functionality directly into your documents, keeping you in flow.

• 📝 Flexible Block-Based Editor: Every piece of content—a sentence, an image, a checklist, or an embedded PDF—is a movable block. This structure allows you to shape your notes as your thinking evolves, enabling complex hierarchies and easy reorganization without the rigid constraints of traditional text editors.
• ✅ Integrated Planning and Task Management: Eliminate context switching by embedding tasks and checklists directly into your documents, briefs, and outlines. Craft keeps your to-dos connected to the ideas they originated from, allowing you to write a plan, assign actions, and track progress all in one place.
• 📅 Daily Notes and Calendar Sync: Capture your daily thoughts, reflections, and plans within dedicated Daily Notes that are automatically tied to your calendar. Craft syncs with your Apple Calendar, ensuring your events and associated notes live side-by-side, making planning and journaling a seamless habit.
• 🧠 Visual Brainstorming with Whiteboards: Move beyond linear documents with Craft’s Whiteboards. Drop in text, images, links, and blocks, then arrange them freely to map out complex strategies, storyboard ideas, or visualize connections before translating them into structured documents.
• 💡 AI Assistance with Privacy Controls: Leverage integrated AI tools to summarize, translate, or refine your text without leaving your document. Crucially, Craft offers the choice between cloud-based AI and private, on-device models like Llama and DeepSeek, ensuring your content remains yours while enhancing productivity.

Use Cases

Craft is designed to adapt to diverse workflows, turning abstract ideas into tangible results across various professional and personal applications.

1. Project Management and Knowledge Base Creation

For Product Managers or Site Managers, Craft serves as a dynamic project hub. Utilize Collections to build structured databases for tracking resources, meeting attendees, or product features. Combine these structured lists with Whiteboards for high-level roadmap visualization and use Spaces to separate client work from internal documentation, ensuring clarity and fast navigation across complex projects.

2. Content Creation and Publishing

Writers, Podcasters, and Creators can manage their entire production pipeline within Craft. Draft show notes, outline book chapters, and refine social media posts using the powerful editor. When ready, use the Publish & Share feature to generate a clean, styled, live-updating link, making the transition from internal draft to public content instantaneous and visually professional.

3. Academic Study and Daily Organization

Students and Educators benefit from the centralized system for managing academic life. Use Folders and Tags to organize course notes, project outlines, and research materials. The Daily Notes feature acts as a lightweight planner and journal, allowing you to track assignments, set reminders, and capture sparks of inspiration throughout the day, all timestamped and easily searchable.

Craft differentiates itself by prioritizing flexibility, visual quality, and deep integration, providing a superior experience compared to standard note-taking tools or overly complex databases.

• Structure That Adapts: Unlike rigid document editors, Craft's block-based structure allows you to defer organization until the moment it’s needed. You can start with a chaotic stream of consciousness and instantly transform it into a highly organized document, checklist, or database using features like Collections or nested blocks.
• A Premium Writing Experience, Anywhere: Craft ensures a seamless, high-quality writing experience across all your devices, especially within the Apple ecosystem. Crucially, it offers full offline support, meaning you can capture, write, and structure your work with zero loss of functionality, regardless of your network connection.
• Customization Without Complexity: Craft offers over 100 ready-made styles and full creative control over themes, backgrounds, and highlighting. This allows you to make your workspace "unmistakably yours," enhancing motivation and making your documents not just functional, but visually pleasing and professional without requiring complex design skills.

Conclusion

Craft empowers you to unify your thinking, planning, and creation processes in one elegant application. By providing robust tools for writing, integrated task management, and flexible organization, Craft helps you maintain flow and confidence, ensuring your ideas are captured and realized with clarity and precision.