What is Questera?
Questera is an agentic growth platform designed for marketers like you. It uses a team of specialized AI agents to automate and personalize every step of the customer journey, helping you activate, retain, and grow your user base without requiring complex engineering. You get the power of a data science team, accessible through an intuitive interface built for speed and results.
Key Features
🤖 Deploy a Team of Pre-Built AI Agents Instantly hire specialized agents to handle critical marketing functions. Deploy ELMA to manage email lifecycle campaigns, SEGA to create intelligent user segments, SARA to run smart ad retargeting, and more. Each agent works autonomously to execute tasks that drive measurable results.
🛠️ Build Custom Agents in Minutes Go beyond pre-built solutions by creating your own AI agent in a simple, four-step process. Define a goal, set the rules, choose from over 75 integrated tools, and deploy. This allows you to tailor automation precisely to your unique workflows and growth strategies.
🚀 Automate Campaign Optimization & Execution Launch campaigns 10x faster and run thousands of experiments per month instead of just a handful. Questera’s agents automatically test, learn, and iterate on your campaigns, continuously optimizing for performance so you can focus on strategy, not manual adjustments.
🧠 Act on Predictive AI Insights Leverage built-in predictive models to identify and proactively address customer opportunities and risks. The platform analyzes user behavior in real-time, allowing you to intervene with timely, personalized actions that prevent churn and increase lifetime value.
Use Cases
See how Questera works in real-world scenarios:
Re-engaging At-Risk Users: You can deploy the Intelligent Segmentation Agent (SEGA) to automatically identify users whose activity has dropped. It then passes this segment to the Email Lifecycle Marketing Agent (ELMA), which triggers a personalized, multi-touch win-back campaign to bring them back before they churn.
Optimizing New User Onboarding: Use the Omni-Channel Journey Creator Agent (OMNIA) to design a seamless onboarding experience. OMNIA orchestrates communication across email and in-app messages, guiding new users to key activation milestones and ensuring they experience the core value of your product right away.
Launching Data-Driven Retargeting: Combine the Graph Intelligence Agent (GIA) with the Smart Ads Retargeting Agent (SARA). GIA analyzes your data to identify high-intent user segments who abandoned a purchase. SARA then automatically crafts and launches hyper-targeted ad campaigns to bring those valuable visitors back to convert.
Unique Advantages
Questera is designed differently from the ground up to deliver results that other platforms can't.
Truly Agentic, Not Just Automated: While traditional tools offer rigid, pre-defined workflow automation, Questera provides an "agentic" platform. Our AI agents are autonomous, goal-driven entities that can reason, plan, and execute complex strategies, adapting in real-time—far beyond a simple "if-this-then-that" workflow.
Unmatched Speed and Scale: While typical marketing processes might allow for a dozen experiments a month, Questera empowers you to run over 2,000. This massive increase in testing velocity allows you to find winning strategies exponentially faster.
Marketer-First, with Engineering Power: Unlike platforms that require deep engineering resources, Questera is built for marketers. Yet, it uniquely includes a Growth Engineering Agent (GRETA) that can generate custom code snippets, enabling you to implement and A/B test growth ideas directly within your product without waiting on development cycles.
Proven, Tangible Results: Our approach is validated by real-world outcomes. Clients use Questera to achieve tangible results like a +60% increase in activation, a 3x lift in engagement, and saving over six months of costly growth development time.
Conclusion:
Questera moves beyond simple automation, providing you with an intelligent, agent-based engine for growth. It’s designed to help you launch faster, personalize smarter, and turn every customer touchpoint into a meaningful opportunity. By handling the complex execution, Questera frees you to focus on the high-impact strategy that drives your business forward.





