What is Scrunch AI?
In today's evolving digital landscape, customers are increasingly turning to AI assistants like ChatGPT, Gemini, and Perplexity for information and recommendations. This means optimizing for traditional search engines (SEO) is no longer enough. You need to ensure your brand is accurately and favorably represented within these AI platforms. Scrunch AI provides the tools you need to understand and improve your brand's presence in this new AI-driven world.
Key Features:
Monitor Your Brand's AI Presence: See exactly how and where your brand is mentioned in AI responses across leading platforms, including ChatGPT, Gemini, Perplexity, Meta, and Claude.
Track Your Competitive Position: Compare your brand's "share of voice" within AI responses against your competitors, identifying opportunities to gain ground.
Analyze AI Sentiment: Understand how AI perceives your brand and track changes in sentiment over time.
Identify Actionable Insights: Pinpoint content gaps, misinformation, and outdated data that may be hindering your brand's performance in AI search.
Benchmark and compare: How does your brand stack up with competitors in AI search? Scrunch AI will let you know.
Assess Website Compatibility: Scrunch Audit automatically checks if your website is accessible and optimized for AI crawlers.
Provide Clarity & Intent Scoring: Determine if your content aligns with user intent as interpreted by AI, and receive specific recommendations for improvement.
Centralize Your Brand's "Truth": Maintain an up-to-date repository (Knowledge Hub) of accurate information about your brand, ensuring AI platforms have the correct data.
Optimize for AI Personas: Understand how AI personalizes responses for different user profiles and tailor your content accordingly.
Map the AI Customer Journey: Track user interactions with your brand across various AI platforms, identifying and resolving any bottlenecks.
Detect outdated sources: AI needs accurate data. Scrunch AI will let you know if your sources need to be refreshed.
Use Cases:
Content Strategy Refinement: A marketing manager at a software company notices their brand is rarely mentioned in AI responses related to their industry. Using Scrunch AI, they identify key topics where their competitors are dominating. They then create targeted content addressing these topics, improving their brand's visibility in AI-powered searches.
Reputation Management: A PR director at a consumer goods company discovers that AI is associating their brand with outdated information about a discontinued product. Scrunch AI helps them pinpoint the source of the misinformation and update their Knowledge Hub with accurate details, ensuring AI platforms reflect the current product line.
Website Optimization: A web developer uses Scrunch AI's Audit feature to identify that their website's robots.txt file is blocking AI crawlers from accessing crucial content. They quickly rectify the issue, improving their site's visibility to AI and, consequently, to potential customers using AI assistants.
Conclusion:
Scrunch AI empowers you to take control of your brand's narrative in the age of AI. By providing comprehensive monitoring, actionable insights, and optimization tools, Scrunch AI helps you ensure your brand is accurately and positively represented across the leading AI platforms, ultimately driving better customer engagement and business outcomes. Trusted by industry leaders like Lenovo, RingCentral, and Penn State University, Scrunch AI is the essential tool for navigating the AI-powered customer journey.
More information on Scrunch AI
Launched
2024-01
Pricing Model
Contact for Pricing
Starting Price
Global Rank
543528
Follow
Month Visit
52.8K
Tech used
Cloudflare Analytics,Google Analytics,Google Tag Manager,Cloudflare CDN,Astro,Gzip,HSTS
Top 5 Countries
37.13%
15.95%
5.45%
4.95%
3.17%
United States
Germany
United Kingdom
Brazil
India
Traffic Sources
8.47%
1.31%
0.1%
7.07%
35.85%
47.07%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 25, 2025)
Scrunch AI was manually vetted by our editorial team and was first featured on 2025-03-22.
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