Simple

Simple is the all-in-one health application designed to simplify your wellness journey, focusing on achieving lasting weight loss and improved energy without the stress of traditional dieting. It addresses the common challenge of unsustainable, restrictive plans by providing a personalized, behavior-change approach grounded in credible science. Simple is ideal for individuals ready to transform their relationship with food and activity by building confident, healthy habits.

Key Features

Simple puts the best tools and personalized guidance directly at your fingertips, ensuring you always know the next step toward your goals.

🧠 Personalized Coaching with AI Coach Avo™

Your dedicated AI coach, Avo™, serves as your proactive, personalized support system. Based on your goals and logged activity, Avo™ creates daily, specific actions just for you, reaching out with timely tips and insights to keep you moving forward. This customized approach ensures the guidance you receive is relevant and maximizes your success.

🚫 Non-Restrictive, Sustainable Methodology

Unlike programs that demand constant calorie counting, carb cutting, or food weighing, Simple prioritizes safety and sustainability. We coach you to lose weight through proven behavior change techniques, focusing on meeting your nutritional needs, integrating physical activity, and safely implementing intermittent fasting schedules tailored to your lifestyle.

🍎 Food Scanner and Smart Feedback

Gain instant insight into your eating habits using the integrated food scanner. This feature provides smart feedback and Nutrition Scores for the meals you log, helping you see your eating habits in a new way and fostering mindful meal planning without the burden of manual calculation.

💪 Built-in Activity and Hydration Plans

Simple helps you integrate movement and hydration seamlessly into your day. You gain access to structured plans for popular activities like Pilates, yoga, and walking. The app also includes wellness habit trackers and customized reminders that match your schedule, ensuring you stay active and maintain optimal water intake.

😜 The Power of Motivation with Blinky

Meet Blinky, your relentless digital motivator. Blinky is designed to be sassy, engaging, and supportive, celebrating your achievements while gently guiding you back on track when you encounter setbacks. This unique motivational component keeps the journey feeling approachable and positive.

Use Cases

Simple is built to integrate smoothly into your daily life, transforming common pain points into opportunities for sustainable success.

1. Overcoming Mealtime Indecision: Instead of stressing over what to eat, use the food scanner and smart feedback feature after logging a meal. The app provides immediate, insightful analysis (Nutrition Scores) that teaches you how to make small, beneficial adjustments to future meals, shifting your focus from restriction to mindful awareness.

2. Making Fitness a Habit: If you struggle to start or maintain an exercise routine, you can utilize the guided Pilates, yoga, or walking plans. Simple's integration ensures that your activity is tracked alongside your nutrition and fasting schedule, providing a holistic view of your progress and helping you consistently build movement into your schedule.

3. Sustaining Momentum During Setbacks: When motivation dips or you deviate from your plan, Coach Avo™ steps in with personalized daily actions and tips. Paired with Blinky's encouraging, yet firm, motivational check-ins, you receive the timely support needed to re-focus, preventing minor slips from becoming major derailments.

Why Choose Simple?

Simple offers a credible, evidence-backed path to health, distinguishing itself by focusing on long-term behavioral transformation rather than short-term dietary fixes.

• Trustworthy Scientific Foundation: All in-app content and coaching insights are written using accurate, credible research and are thoroughly reviewed by our experts. You can trust that the methods you are learning are safe, reliable, and regularly refreshed to remain current.

• Focus on Behavior Change: Simple recognizes that weight loss is a skill set. By avoiding calorie counting and restrictive methods, the program coaches you to develop the fundamental skills needed to prioritize self-care, make balanced choices, and feel confident and in control with food.

• Proven Results and Recognition: Trusted by millions of users who have achieved significant weight loss and energy gains, Simple is recognized for its excellence, including receiving the Digital Health Awards Winner 2025 and the MedTech Breakthrough Best Virtual Health Coach award.

Conclusion

Simple empowers you to take control of your health journey by providing personalized guidance, smart tools, and a method that emphasizes lasting behavior change over temporary sacrifice. Start building the skills to live a healthier lifestyle, increase your energy, and achieve sustainable weight loss without the stress.