What is Cresta?
Cresta is the unified, AI-native platform designed specifically for the world’s leading contact centers and Fortune 500 enterprises. It addresses the critical trade-off between maximizing cost efficiency and delivering exceptional customer experience by seamlessly integrating human and artificial intelligence agents. By leveraging advanced, task-specific models trained on your proprietary data, Cresta empowers organizations in regulated industries like banking and healthcare to lower operating costs, accelerate revenue growth, and drive sustainable customer loyalty.
Key Features
Cresta transforms customer experiences across every conversation by unifying three critical AI applications—all built on a single, secure, and scalable platform.
🤖 Human-Centric AI Agents
Deliver exceptional customer experience (CX) while managing costs. Cresta’s AI Agents provide human-like conversations across all channels, adapting dynamically to customer needs while rigorously safeguarding your brand and proprietary data. You can trust these agents to maintain high CX standards, eliminating the traditional trade-off between efficiency and quality.
💡 Real-Time Agent Assist
Turn every human agent into a top performer instantly with real-time guidance and workflow automation. Agent Assist provides your team with superpowers, delivering precise answers, recommending best practices, and offering AI-generated conversation summaries as the interaction unfolds. This integration ensures faster results and consistent, precision performance across your entire contact center workforce.
📈 Actionable Conversation Intelligence
Uncover the true drivers of contact center performance and capture the voice of your customer at scale. This capability analyzes the signals hidden within every conversation, transforming raw data into deeply actionable business insights. Contact center managers benefit from hyper-efficient quality management (QM), outcome-driven coaching, and a clear understanding of what truly moves the business outcomes.
⚙️ Enterprise AI Platform & Orchestration
Deploy industry-leading AI across the entire customer journey on a secure, multi-model platform trusted by Fortune 500 companies. Cresta’s AI orchestration engine enables both technical and non-technical users to fine-tune bespoke models, deploy sophisticated workflows, and automate inefficient processes using an intuitive no-code interface.
Use Cases
Cresta’s unified platform delivers tangible business outcomes across critical contact center functions:
| Scenario | Goal | Outcome with Cresta |
|---|---|---|
| Customer Care Operations | Reduce operating costs without sacrificing service quality. | Deploy trusted AI Agents to handle routine inquiries, allowing human agents to focus on complex or high-value interactions. This results in significant cost reduction and accelerated time-to-resolution, as demonstrated by customers like Cox and Optimum. |
| Sales & Revenue Generation | Improve sales effectiveness and increase revenue yield. | Use Agent Assist to guide sales agents with winning behaviors, real-time objection handling, and optimal script adherence. Conversation Intelligence then discovers and reinforces these behaviors through outcome-driven coaching, improving collections yield and overall sales performance. |
| Compliance & Regulated Industries | Ensure adherence to strict security and regulatory standards. | Leverage enterprise-grade guardrails and real-time moderation tools to protect sensitive data and prevent harmful or inaccurate outputs. Organizations in banking, insurance, and healthcare rely on Cresta’s compliance certifications and custom PII redaction to maintain secure operations. |
Unique Advantages
Cresta is built specifically for the demands of enterprise-scale operations, providing unique technical differentiators that drive unparalleled accuracy and deployment confidence.
Multi-Model Architecture for Precision: Unlike single-model solutions, Cresta combines over 20 large and small language models into task-specific AI systems. This flexible architecture ensures precision performance, near-zero latency, and maximized ROI across every unique contact center use case.
Proprietary Fine-Tuning and Reliability: We fine-tune models using your specific proprietary data and leverage purpose-built synthetic datasets. This process enhances precision, improves reliability, and actively reduces hallucinations, ensuring the AI systems consistently deliver accurate, on-brand responses.
Enterprise-Grade Testing and Deployment: Deploy AI with confidence through rigorous, multi-layered testing. Cresta utilizes LLM-based evaluation, evidence-based reasoning, simulation testing, and regression testing to ensure safer, faster, and reliable deployments at the enterprise scale.
Unrivaled Security and Compliance: Cresta's data protection and compliance practices meet the highest enterprise standards, trusted by Fortune 500 companies in heavily regulated industries. Advanced guardrails and custom PII redaction are standard, ensuring responsible AI deployment.
Conclusion
Cresta provides the unified intelligence layer necessary for the modern enterprise contact center to thrive. By seamlessly combining human expertise with advanced, purpose-built AI, you gain the operational efficiency of automation and the quality assurance of real-time guidance.
Discover how leading global enterprises are leveraging Cresta to transform their customer experiences and achieve measurable business outcomes. Request a personalized demo today.
More information on Cresta
Top 5 Countries
40.73%
31.38%
6.79%
2.74%
2.72%
United States
Canada
India
Germany
Australia
Traffic Sources
2.23%
0.89%
0.1%
6.47%
41.25%
49.05%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Cresta was manually vetted by our editorial team and was first featured on 2023-03-07.
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