Plotline

Plotline is a no-code platform that empowers marketing and product teams to personalize user communication within their mobile apps. Plotline enables teams to implement various user interface (UI) and user experience (UX) patterns, like stories, animations, and in-app nudges, directly within the application. It bypasses the need for constant engineering support or frequent app updates. Personalization is based on user behavior and properties, helping improve key metrics such as user onboarding, feature adoption, engagement, retention, and monetization. Plotline integrates with existing tools and offers a range of design options to create in-app experiences that seamlessly match the app's aesthetic.

Key Features:

1. 🎯 No-Code UX Customization:Create diverse UX patterns like videos, scratch cards, spotlights, stories, and more, all without writing any code. Easily personalize user journeys in your application.

2. 🎨 Native Content Integration:Implement native widgets directly within any app section to experiment with different messaging, designs, and user flows. Adapt content in line with the application's existing structure.

3. 🔔 In-App Nudges:Use various UI elements to enhance user activation, feature adoption, and retention. Implement guided tours, tutorials, and feature announcements to increase user lifetime value (LTV) through contextual messaging.

4. 🎮 Gamification Elements:Incorporate gamification features like scratch cards, spin-the-wheel, and quizzes to drive deeper user engagement. These tools collect data and improve user interactions.

5. 📊 Real-Time User Segmentation:Target specific user groups based on real-time events, user attributes, or by importing cohorts from tools like Amplitude and Mixpanel. Customize user experiences based on their interactions.

6. 🧪 A/B Testing:Launch experiments and measure the impact by A/B testing different in-app experiences. Continuously improve campaign performance by analyzing results.

Use Cases:

1. Onboarding New Users:A financial tech company uses Plotline to create a step-by-step interactive tutorial for new users. It showcases the app's main features through a series of animated guides and tooltips. As a result, new users quickly understand how to navigate the app and utilize its features, leading to improved onboarding and a shorter time to value.

2. Driving Feature Adoption:A gaming company introduces a new feature within its mobile game. Using Plotline, the company implements in-app nudges, including spotlights and stories, to highlight the benefits and functionality of the new feature. Players receive personalized messages based on their in-game behavior, encouraging them to try out and adopt the new feature, ultimately increasing engagement and retention.

3. Improving Conversion Rates:An e-commerce company employs Plotline to target users who have added items to their cart but haven't completed the purchase. The company uses in-app nudges to offer time-sensitive discounts and personalized recommendations through scratch cards and stories. This approach incentivizes users to complete their purchases, leading to higher conversion rates and increased revenue.

Conclusion:

Plotline significantly reduces dependency on engineering teams, allowing marketing and product teams to focus on strategic initiatives. Plotline offers a powerful solution for improving user engagement and achieving key business goals. Companies can enhance their mobile app experience through various customizable UX patterns, real-time segmentation, and robust A/B testing capabilities. Plotline accelerates app development cycles and drives meaningful results without the need for constant app updates or coding. This approach allows companies to maintain a dynamic and engaging app environment.

FAQs

1. What types of UX patterns can I implement with Plotline?

   Plotline supports various UX patterns, including animations, floaters, scratch cards, spotlights, stories, videos, quizzes, in-line widgets, and more. Each pattern is designed to enhance user engagement without requiring any coding.

2. Do I need coding skills to use Plotline?

   No, Plotline is a no-code platform. It allows marketing and product teams to create and manage in-app experiences through a user-friendly interface without needing any coding skills.

3. How does Plotline personalize user experiences?

   Plotline personalizes experiences based on user properties and behavior. It uses real-time segmentation to target users with tailored messages and UI elements, ensuring relevant and engaging interactions.

4. Can Plotline integrate with my existing analytics tools?

   Yes, Plotline integrates with popular analytics tools like Amplitude, Mixpanel, and others. You can import user cohorts from these platforms to enhance your targeting and personalization efforts.

5. What kind of support does Plotline offer?

   Plotline offers various levels of support depending on your plan. All plans include email support. Higher-tier plans, such as Growth and Enterprise, offer additional support options like Slack communication and a dedicated customer success manager.