What is Proxima?
Proxima harnesses predictive data intelligence to revolutionize marketing strategies. Built on AI Audiences, a feature that maximizes ad performance through predictive insights from millions of e-commerce transactions, marketers gain an unforgettable edge. With Proxima's Intelligence Beta, businesses unlock profitable growth by deepening customer understanding. This innovation not only scales marketing efficiently but also optimizes customer lifetime value, allowing brands to scale profitably without sacrificing efficiency.
Key Features:
AI Audiences: Proxima's flagship feature creates hyper-targeted, predictive audiences for ad platforms, vastly improving campaign performance based on rich first-party data of over 70 million U.S. e-commerce shoppers.
Predictive Analytical Intelligence (Beta): Combines analytics and generative AI to provide enterprise-grade consumer insights, aiding in decision-making that drives brand growth, retention optimization, and maximum value from customer lifetime.
Shopper Universe Data: Aggregates engagement and transactional data from a network of over 12,000 e-commerce stores to unlock qualitative insights, securely and anonymously, with strict encryption and protection measures in place.
Performance Metrics: Assists in lowering customer acquisition costs, with improvements of 26% in CPA and a 31% ROAS increase over in-platform targeting, enabling 2 to 3 times more profitable paid media spend.
Use Cases:
A cosmetics brand scales its Meta ads by over 50% and sees a 20% decrease in CPAs with Proxima's AI Audiences.
An electronics retailer drives a 59% higher ROAS on Meta by leveraging Proxima's data intelligence.
A niche fitness apparel company unlocks its full acquisition strategy's potential, efficiently targeting high-value customers who would otherwise be missed.
Conclusion:
Proxima equips your business with the ability to scale marketing efficiently and profitably. By unlocking growth opportunities and maximizing customer lifetime value, it drives down acquisition costs while boosting ad performance. Experience the future of data-driven marketing—embracing AI Audiences and Intelligence Beta to revolutionize your marketing tactics today.
FAQs:
Q: Can Proxima's AI Audiences be seamlessly integrated into existing ad platforms?
A: Yes, Proxima AI Audiences are highly compatible with major ad platforms, enabling you to build and deploy targeted audiences with ease.
Q: How does Proxima ensure safety and privacy while handling sensitive e-commerce data?
A: Proxima employs end-to-end encryption, anonymization, and hashing techniques to securely manage customer data, maintaining a privacy-first approach as per industry-best practices.
Q: What kind of performance improvements can be expected with Proxima compared to in-platform targeting?
A: Compared to in-platform targeting tools, Proxima yields an average of 26% lower CPAs and increases ROAS by 31%, significantly enhancing advertising efficiency and profitability.
More information on Proxima
Launched
2017-12
Pricing Model
Paid
Starting Price
$1,000/mo
Global Rank
1792191
Follow
Month Visit
14.1K
Tech used
Google Analytics,Google Tag Manager,HubSpot Analytics,Microsoft Clarity,Plausible Analytics,Webflow,Amazon AWS CloudFront,JSDelivr,Google Fonts,jQuery,Gzip,OpenGraph,HSTS,Intercom
Top 5 Countries
60.03%
11.16%
6.36%
5.5%
5.34%
United States
India
Pakistan
Canada
Taiwan
Traffic Sources
6.67%
1.17%
0.12%
7.59%
33.56%
50.76%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 24, 2025)
Proxima was manually vetted by our editorial team and was first featured on 2024-08-24.
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