Fragmatic

Fragmatic is the next generation of real-time web personalization, leveraging advanced AI Agents and proprietary Topical Affinity modeling. It eliminates the complexity of traditional Customer Data Platforms (CDPs) while delivering the clarity and control conversion-driven marketers require. With Fragmatic, you can finally align your paid media spend and on-site experiences instantly, driving higher conversion rates and superior customer journeys.

Key Features

Fragmatic provides the tools necessary to move beyond static segmentation, delivering truly dynamic experiences based on real-time intent and interest.

🤖 AI Agent Network for Semantic Insight

Fragmatic’s foundational AI agents instantly analyze your unique brand voice, offerings, ICP (Ideal Customer Profile), and website semantics immediately upon installation. This network of agents works continuously to analyze, predict, and recommend optimal page and content variations, ensuring every personalization decision is contextual to your business goals. Crucially, every step remains human-led and AI-assisted, keeping you in control of the strategy.

🔄 re:Call: Real-Time Cohort Targeting

Turn anonymous website visitors into returning customers by closing the loop between on-site behavior and paid media channels. re:Call syncs consented visitor segments—including anonymous traffic—to platforms like Meta, Google, and LinkedIn as ready-to-target cohorts. Since segments update in real-time, your paid campaigns and on-site journeys always remain aligned, guaranteeing a consistent, powerful narrative across all touchpoints.

🎯 Hyper-personalization Segment Builder

Achieve granular control over visitor experiences with a segment builder featuring over 100 parameters. Beyond standard demographics and behavior, you gain access to high-value intent signals:

• Topic Affinity: Utilize AI-derived topic clusters that surface the genuine themes and interests driving each visitor’s engagement. This allows you to personalize content based on what the visitor cares about, not just where they clicked.
• Marketing Stage: Target visitors using a single, unified gauge that blends Awareness, Consideration, Conversion, and Retention scores, enabling instant lifecycle targeting without complex manual scoring models.
• Session Quality: Act instantly on real-time intent scores that rank every session by its likelihood to convert, ensuring your highest-value prospects receive immediate attention.

💡 Opportunity Radar

Stop guessing where to personalize. The Opportunity Radar mines your existing Google Analytics data to surface 15 tactic-ready personalization ideas. This free tool reads aggregated metrics you already collect, providing concrete recommendations—five each to help you Amplify, Engage, and Retain visitor journeys—allowing you to launch high-impact experiences in minutes.

Use Cases

Fragmatic helps conversion-driven marketers execute sophisticated strategies quickly and effectively, delivering measurable results.

1. Reactivating Abandoned Journeys: A high-intent visitor adds a product to a cart but leaves the site anonymously. Fragmatic's re:Call instantly syncs this anonymous, consented segment to your Meta ad campaigns. The visitor then sees an ad mirroring the exact offer or product they viewed, and upon returning, Fragmatic automatically resumes their account actions or journey on-site, minimizing drop-off and maximizing conversion.
2. Strategic Content Prioritization: Instead of organizing content by department, you make Topic Affinity the unit of strategy. By identifying the specific topics (e.g., "AI Governance" vs. "Cloud Deployment") that correlate highest with goal completions, you can prioritize content creation and funnel visitors toward the most relevant educational or sales material, improving clarity and pipeline velocity.
3. Real-Time Offer Optimization: During a high-traffic sales event, you use the Session Quality score to identify visitors with the highest likelihood of conversion right now. You instantly deploy an exclusive, real-time offer or a dedicated concierge chat widget only to this high-intent cohort, maximizing immediate revenue without diluting the offer for less engaged visitors.

Conclusion

Fragmatic empowers conversion-driven marketers to achieve unprecedented clarity and control over their web experiences. By combining powerful AI agents, real-time segment synchronization, and deep semantic insights, you can deliver precise, high-impact personalization that drives measurable conversion lift.

Start seeing results quickly—most users begin running live experiences within 30 minutes. Explore how Fragmatic can accelerate your conversion strategy today with a Free Extended Trial and launch the complimentary Opportunity Radar.