What is Amara?
Making your video content truly accessible and understandable across language barriers can feel like a significant hurdle. You need a way to add accurate captions and subtitles efficiently, whether you're working solo, managing a team, or require professional language expertise. Amara provides the tools and services to help you seamlessly integrate subtitles and translations into your videos, expanding your reach and ensuring inclusivity. We offer both a user-friendly online editor for DIY subtitling and professional services for when you need expert linguists.
Key Features
✍️ Create with the Intuitive Amara Editor: Easily caption, subtitle, translate, and review video content within our award-winning online editor. Features like audio waveforms, adjustable playback speed, and efficient shortcuts make the process straightforward, even for beginners.
🔄 Manage Flexible Subtitling Workflows: Define your own quality control process. Amara allows you to set up customizable workflows for review and final approval, ensuring consistency whether you're working alone or with collaborators.
👥 Collaborate with Powerful Team Management Tools: Assign specific roles (Managers, Linguists) to team members to control permissions and streamline tasks. Oversee your workforce and projects effectively within a dedicated workspace (available on paid plans).
📤 Import and Export Subtitles Seamlessly: Connect Amara with platforms like YouTube and Vimeo for easy import of videos and automatic export (syncing) of completed subtitles. Manage localized metadata and video titles efficiently.
⚙️ Automate with a Robust API: For larger-scale operations or integration needs, use the Amara API to automate workflows, manage subtitling assignments, and embed Amara's functionality directly into your existing systems. (Relevant for technical users/Enterprise plan).
🌐 Order Professional Subtitles & Translations (Amara On Demand): Access our network of over 2,500 professional, native-speaking linguists covering 50+ languages. We focus on capturing the original tone and meaning, delivering high-quality, affordable subtitles and text translations when you need expert help.
🤖 Utilize AI-Generated Captions: Speed up the initial captioning process with AI assistance (available on paid plans, with free minutes included on Plus). Edit the generated captions within the Amara Editor for optimal accuracy.
Use Cases
See how Amara fits into different scenarios:
The Independent Educator: You've created an online course and want to ensure all students, including those who are deaf or hard-of-hearing, can fully engage. Using the free Amara Public plan or the affordable Plus plan, you quickly add accurate captions to your lecture videos using the intuitive editor, making your content accessible to everyone.
The Global Marketing Team: Your company is launching a product internationally and needs promotional videos subtitled in five languages. Using Amara's Enterprise plan, your team collaborates within a private workspace, managing review workflows. For languages your internal team doesn't cover, you easily order professional translations directly through Amara On Demand, ensuring brand consistency and timely delivery across all markets.
The Media Platform Developer: You run a video hosting platform and want to offer built-in subtitling capabilities to your users. By integrating Amara's editor via the API (Integrated plan), you provide a seamless subtitling experience directly within your platform, automating the process and adding significant value for your user base without building the technology from scratch.
Conclusion
Amara provides a flexible and comprehensive solution for all your video accessibility needs. Whether you prefer the hands-on control of our highly-regarded subtitle editor or require the expertise of professional linguists through Amara On Demand, we help you break down communication barriers. By making subtitling easier and more efficient, Amara empowers you to connect with a wider, more diverse audience and contribute to a more inclusive media landscape.
More information on Amara
Launched
2000-03
Pricing Model
Freemium
Starting Price
$ 24 month
Global Rank
134424
Follow
Month Visit
366.7K
Tech used
Google Tag Manager,HubSpot Analytics,Microsoft Clarity,OpenGraph,Varnish,HSTS
Top 5 Countries
21.01%
12.55%
3.64%
2.97%
2.68%
Philippines
United States
Vietnam
India
Brazil
Traffic Sources
4.6%
0.45%
0.08%
6.5%
53.35%
34.99%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 25, 2025)
Amara was manually vetted by our editorial team and was first featured on 2025-04-08.
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