What is Correlated?
Does your team struggle to identify the best sales opportunities hidden within your existing customer base? With the rise of product-led growth, you have more user data than ever, but knowing which accounts are genuinely ready to buy, expand, or might be at risk of churning is a constant challenge. Correlated is designed to help you cut through the noise. We use AI to analyze your customer data across various sources, pinpointing the accounts with the highest propensity to convert or expand, so your team can focus its efforts effectively. Stop waiting for hand-raisers and start proactively engaging the right accounts at precisely the right moment.
Key Features
🎯 Identify High-Propensity Accounts: Correlated analyzes thousands of data points using AI to score accounts based on their likelihood to buy, expand, or churn, surfacing opportunities you might otherwise miss.
🔗 Connect Your Entire Data Stack: Seamlessly integrate data from your CRM (Salesforce, Hubspot), data warehouse (Snowflake, BigQuery, Redshift), product analytics (Segment, Heap), marketing automation (Marketo), and more. Correlated works with the tools you already use.
💡 Deliver Actionable Insights & Plays: Go beyond just scores; understand why an account is flagged with clear explanations. Automatically route these high-intent accounts to the right team or trigger sequences in tools like Slack, Outreach, or Salesloft using pre-built or custom Playbooks.
🔧 Configure with Flexibility: Utilize no-code data onboarding for quick setup or leverage custom SQL for complete control over your data schema. Empower your GTM teams to configure scores, monitor performance, and iterate on strategies directly within the platform.
🔒 Trust Enterprise-Grade Security: Your data security is paramount. Correlated is SOC 2 Type II certified, ensuring your customer information is handled with the highest standards of security and compliance.
Use Cases
Prioritize Your Best Product-Qualified Leads (PQLs): Imagine a user on your free plan suddenly activates key premium features and invites several colleagues. Correlated flags this account with a high 'propensity to buy' score, detailing these specific signals. It can automatically push this lead into the appropriate SDR's view in Salesforce and initiate a tailored outreach sequence in Salesloft based on their product engagement.
Identify Expansion Opportunities: An existing customer consistently nears the usage limits of their current plan, particularly utilizing features indicative of needing a higher tier. Correlated detects this pattern, flags the account for 'propensity to expand,' and notifies the Account Manager via Slack, providing context and suggesting a playbook to begin an upgrade discussion.
Proactively Address Churn Risk: You notice a paying account's product usage has significantly declined over the past month, coinciding with an increase in support tickets about a specific integration. Correlated combines these signals, assigns a 'high churn risk' score, and alerts the designated Customer Success Manager, equipping them with the necessary background to intervene proactively with targeted support or resources.
Conclusion
In short, Correlated transforms your rich customer data from a complex puzzle into a clear roadmap for revenue growth. By automatically surfacing high-propensity accounts and providing the context needed for timely, relevant outreach, you empower your sales and success teams to focus their energy where it counts most. Move beyond reactive selling and proactively capture the expansion opportunities already present within your user base by leveraging the data you already have.
More information on Correlated
Launched
2020-09
Pricing Model
Contact for Pricing
Starting Price
Global Rank
4755884
Follow
Month Visit
<5k
Tech used
Google Analytics,Google Tag Manager,Webflow,Amazon AWS CloudFront,Cloudflare CDN,Google Fonts,jQuery,Gzip,HTTP/3,OpenGraph,Intercom
Top 5 Countries
76.75%
12.96%
10.3%
United States
India
Canada
Traffic Sources
43.62%
40.52%
7.69%
7.44%
0.67%
0.06%
Direct
Search
Referrals
Social
Paid Referrals
Mail
Correlated was manually vetted by our editorial team and was first featured on 2025-04-24.
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