What is Trig?
Trig is the dedicated AI Agent Platform designed specifically for modern Account Management. It empowers revenue leaders and high-growth businesses to master the entire customer lifecycle—from accelerated onboarding and robust retention to proactive expansion. By transforming disparate customer data into precise, actionable strategies, Trig solves the critical challenge of achieving scalable revenue growth and consistent Net Revenue Retention (NRR) without forcing an increase in headcount.
Key Features
Trig’s AI agents work 24/7 across your existing tech stack to identify, plan, and execute actions tailored to every account, ensuring no revenue opportunity or churn risk goes unnoticed.
🔎 Acts on Every Revenue Signal
Trig leverages sophisticated AI to find critical revenue signals—both positive and negative—that are often hidden within siloed CRM, product, and usage data. It analyzes high-value customer behaviors, builds precise segments, and automatically targets and engages accounts with the right message, precisely when and where they need it, maximizing engagement effectiveness.
🤖 AI-Powered Account Planning and Execution
Instead of manual plan creation, you can generate tailored, segment-specific account plans using a single prompt. Trig instantly creates these strategies and executes them across your existing tools (email, Slack, messaging), ensuring timely action and consistent application of best practices across your entire customer base.
🤝 Deep Data Connectivity, Zero Rip-and-Replace
Achieve a complete, 360-degree customer view by seamlessly integrating Trig with key data sources including Salesforce, HubSpot, Snowflake, BigQuery, Segment, and more. Critically, Trig requires no rip-and-replace; it uses your established CRM, Slack, and email systems to deploy its strategies, ensuring rapid deployment and adoption.
🎯 Measures Direct Revenue Impact
Trig moves beyond vanity metrics by attributing every single action directly to your core revenue goals—be it driving adoption, capturing expansion, or reducing churn. This closed-loop feedback provides revenue leaders with verifiable proof of impact, showing exactly which strategies deliver the highest return on investment and consistently improving NRR.
Use Cases
Trig agents provide tangible, measurable results by focusing on the three pillars of account management:
| Scenario | Challenge Solved | Tangible Outcome |
|---|---|---|
| Accelerated Onboarding | New customers often stall or fail to adopt key features early on, increasing churn risk. | Trig identifies adoption roadblocks in real-time and triggers personalized guidance to accelerate time to value. Customer Impact: Time to value improved by 94% (from 32 to 2 days). |
| Proactive Retention | Churn signals are often subtle and detected too late for intervention. | The platform continuously monitors behavior to spot churn signals and automatically re-engages at-risk accounts with targeted adoption campaigns, long before manual intervention is possible. Customer Impact: Churn reduced by 46% in target segments. |
| Maximizing Expansion | Identifying and prioritizing the highest-potential upsell and cross-sell opportunities is time-consuming. | Trig instantly prioritizes accounts showing high usage or specific growth indicators, initiating automated campaigns to increase usage and capture every expansion opportunity across the base. |
Unique Advantages
Trig is engineered to deliver immediate operational efficiency and verifiable financial results, standing apart by combining enterprise-grade security with unparalleled scalability.
Scale and Efficiency Built-In: Trig is designed for high-growth environments, allowing you to protect and grow your existing accounts without the financial burden of increasing headcount. The platform gets smarter with every interaction, learning what works for different customer segments and automatically scaling those successful strategies organization-wide.
Verifiable Results and Attribution: Unlike systems that offer opaque insights, Trig ensures every automated action is measurable. The AI attributes results directly to specific goals (e.g., adoption uplift, churn reduction), providing revenue leaders with a clear, data-driven understanding of ROI.
| Key Metric | Proven Impact |
|---|---|
| Adoption Rate Uplift | 266% increase for new customers |
| Email Open Rate | 67% average open rate for all customer engagements |
Enterprise-Ready Security and Flexibility: Trig meets the rigorous standards required by large organizations. It is built with enterprise-grade security and compliance features, including SOC 2 Type 2 certification, GDPR readiness, and support for SSO & SAML, ensuring secure and compliant operations right out of the box.
Conclusion
Trig provides revenue leaders with the intelligent automation required to manage a large, complex customer base with the precision and focus typically reserved for high-touch accounts. By driving measurable improvements in time to value, churn reduction, and expansion, Trig is the essential platform for consistently improving Net Revenue Retention and achieving scalable growth.
More information on Trig
Launched
2022-02
Pricing Model
Contact for Pricing
Starting Price
Global Rank
Follow
Month Visit
<5k
Tech used
Trig was manually vetted by our editorial team and was first featured on 2025-10-31.
Trig Alternatives
Load more Alternatives-
Leverage actionable pre-intent data with sales triggers to fuel your sales strategy and drive growth. Reform your approach to lead generation today.
-
Revenue.io, the AI Sales Platform, supercharges sales. Automate outreach, get real-time guidance, craft emails. Boost productivity, close more deals. Trusted by top enterprises.
-
Deploy intelligent omnichannel AI agents to automate voice & text support. Drive sales, boost efficiency & integrate deeply for hyper-personalized customer engagement.
-
-
Correlated tracks thousands of data points and uses AI to tell you know which companies are showing the highest propensity to buy your products.