What is Knowledge?
Knowledge is a powerful platform designed to transform how sales development representatives (SDRs) and sales teams identify and engage prospects. By providing deep, person-level intent data and comprehensive prospect insights, Knowledge helps you move beyond traditional cold outreach to connect with potential buyers who are actively researching solutions like yours.
Key Features
🎯 Person-Level Intent Tracking: Gain visibility into the online activities of individual prospects. See which websites they've visited and the topics they're researching, allowing you to identify high-value leads who are already in the market. This shifts your focus from broad targeting to pinpoint accuracy.
🧠 Deep Prospect Insights: Each prospect profile includes psychometric and demographic data, leveraging models like DISC, RIASEC, and OCEAN. Understand your prospect's communication style, priorities, and decision-making tendencies to build rapport and tailor your approach effectively.
🗺️ Buyer Journey Visibility: Track a prospect's research path, including competitor comparisons and specific buying signals, sourced from insights across billions of activities on thousands of websites. This feature provides crucial context, revealing exactly what's driving their current exploration.
🗣️ Tailored Conversation Guides: Access specific recommendations for approaching each prospect, including suggested 'Dos' and 'Don'ts' for various interaction types like cold calls, emails, and negotiations. These guides are generated based on the prospect's unique profile, helping you prepare confidently and maximize impact.
How Knowledge Solves Your Problems
Knowledge directly addresses the challenges of inefficient outreach and low conversion rates by giving you the data and insights needed to engage prospects effectively.
End the Guesswork: Instead of reaching out blindly, you know who is actively looking for solutions in your category, allowing you to prioritize your efforts on the most promising leads.
Personalize Every Interaction: Armed with deep insights into a prospect's personality and research interests, you can tailor your messaging and conversation style, making every touchpoint more relevant and impactful.
Accelerate Your Sales Cycle: By connecting with warmer leads and having more informed conversations, you can build trust faster, navigate objections more effectively, and move opportunities through the pipeline with greater speed and confidence.
Practical Applications
Prioritizing Daily Outreach: Start your day by reviewing prospects with high intent scores and relevant research activity. Use the compatibility score and personality assessment to understand the best way to initiate contact and structure your initial message or call.
Preparing for a Key Meeting: Before a significant call or meeting, review the prospect's Buyer Journey insights to understand their recent research and priorities. Consult the tailored Conversation Guide for specific recommendations on how to frame your discussion and what points to emphasize or avoid, ensuring you are fully prepared.
Improving Email Open and Response Rates: Craft highly personalized emails that reference the prospect's specific interests or recent online activity identified by Knowledge. Use insights from their profile to choose the most effective tone and focus for your message.
Why Choose Knowledge?
Knowledge distinguishes itself by providing intent data at the person level, combined with unique psychometric and behavioral insights. This depth allows for a level of personalization and contextual understanding that transforms sales engagement from generic outreach to highly targeted, valuable conversations, leading to demonstrably better results like increased next steps booked, pipeline generation, and reduced cancel rates.
Conclusion
Knowledge empowers sales professionals with the precise data and deep insights needed to connect with the right prospects at the right time, prepared with the right message. It's more than data; it's the context and guidance that helps you sell more effectively and achieve measurable growth.
Experience the difference Knowledge can make for your sales strategy. Learn more about how Knowledge can help you achieve your goals.
More information on Knowledge
Launched
1993-12
Pricing Model
Freemium
Starting Price
$79 /mo
Global Rank
12010061
Follow
Month Visit
<5k
Tech used
Google Tag Manager,Google Cloud Platform,OpenGraph,Progressive Web App
Top 5 Countries
48.78%
28.4%
22.82%
India
Malaysia
Brazil
Traffic Sources
2.96%
1.05%
0.08%
6.81%
30.07%
58.52%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 25, 2025)
Knowledge was manually vetted by our editorial team and was first featured on 2025-06-03.
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