What is Maze?
Maze is the user research platform designed for modern product teams who need to build quickly without sacrificing user understanding. It directly addresses the challenge of slow, traditional research by providing the tools to gather high-quality user insights in hours, not weeks, ensuring your decisions are always informed by your users.
Key Features
🤖 Scale Research with AI-Moderated Interviews Run hundreds of interviews globally, even while you sleep. The AI moderator engages users with a structured discussion guide, asks intelligent follow-up questions based on their responses, and gathers in-depth qualitative feedback without requiring a researcher to be present in real-time. This allows you to overcome time-zone and scheduling barriers to get rich insights at an unprecedented scale.
📊 Get from Data to Decisions in Hours Transform raw data into actionable insights with remarkable speed. Maze automates transcription and uses AI to identify key themes and summaries from interviews and open-ended questions. It delivers ready-to-share reports that clearly communicate findings and help you build alignment with stakeholders, drastically reducing manual synthesis time.
🎯 Recruit the Right Participants, Effortlessly Quality insights begin with quality participants. Access a global panel that you can filter with deep demographic criteria, or easily engage your own user community. Maze streamlines the entire recruitment process, handling the logistics so you can focus on the quality and substance of your research.
✅ Validate Designs and Ideas Before You Build Go beyond interviews with a full suite of research tools. Run usability tests on your prototypes to identify user friction with visual heatmaps and path analysis, or launch targeted surveys to measure satisfaction and test new ideas. By capturing this input early, you save invaluable development resources and build with greater confidence.
Use Cases
For Product Managers: You need to validate a new feature concept with users across different continents. Instead of spending weeks coordinating schedules, you launch an AI-moderated interview study and receive synthesized feedback from 50 users in under 48 hours, giving you the data needed for your next planning session.
For UX Designers: You've just finished a high-fidelity prototype and need to spot usability issues before handoff. You run a prototype test on Maze with a targeted panel of 100 participants. The next morning, you have a detailed report with heatmaps and path analysis that pinpoints exactly where users are struggling.
For Research Teams: Your goal is to empower the entire organization to conduct its own research. With Maze's intuitive interface, you can enable designers and product managers to run their own foundational studies, freeing up the core research team to focus on more complex, strategic initiatives.
Why Choose Maze?
For too long, teams have been forced to choose between moving fast and learning from users. Maze eliminates this compromise by embedding research directly into the product development lifecycle.
Speed Without Sacrificing Rigor: While traditional research can take weeks, Maze is built to deliver insights in hours. AI-powered analysis and automated reporting mean you spend less time on manual tasks and more time making informed decisions.
Democratize Research Across Your Organization: Maze is designed to be powerful for researchers yet accessible for the entire product team. It empowers product managers and designers to collect user feedback when they need it, making research a collaborative team sport.
A Unified Platform for Compounding Insights: Instead of using separate tools for interviews, surveys, and usability tests, Maze brings everything into one place. This allows you to connect insights across different studies, building a deeper and more holistic understanding of your users over time.
Conclusion
Maze is more than just a research tool; it's a platform for building user-centric products at the speed modern development demands. By combining powerful AI with an intuitive interface, it makes it possible to ensure every product decision is guided by clear, compelling user insight.
Explore how Maze can accelerate your team's research process and help you build products that truly work for people.





