What is Spiral AI?
Spiral is an advanced AI-powered platform designed to transform raw customer feedback – from reviews to support interactions – into actionable insights. It helps product and support teams quickly identify the root causes of customer issues, enabling data-driven decisions that reduce costs and improve user satisfaction.
Key Features
💬 Unified Customer Data Analysis: Our AI agent dives into millions of customer touchpoints, including app store reviews, support chats, phone calls, emails, and survey responses (NPS/CSAT), to auto-digest and make all information searchable. This consolidates disparate feedback into a single, understandable source.
🔍 Metadata-Driven Root Cause Identification: Spiral goes beyond surface-level sentiment analysis by surfacing precise root causes, categorized by critical metadata such as product version, device type, pricing plan, or country. This allows you to pinpoint exactly why an issue is occurring for specific user segments.
💡 Evidence-Backed AI Agent: Ask broad or specific questions, like "What are recent bugs?" or "Why are customers requesting refunds?", and receive immediate, evidence-backed answers. The AI provides direct quotes from your customer data, ensuring transparency and credibility in its findings.
🔒 Enterprise-Grade Security & PII Removal: Your data security is paramount. Spiral is SOC 2 Type II certified, ensuring robust security, availability, and confidentiality. All personally identifiable information (PII) is automatically detected and removed upon ingestion, and all data is protected with end-to-end TLS 1.3 and AES-256 encryption.
🔗 Extensive Platform Integrations: Seamlessly connect Spiral with your existing ecosystem. We offer live integrations with leading CRMs (e.g., Zendesk, Salesforce), product review platforms (e.g., Google Play, App Store), and survey tools (e.g., Qualtrics, SurveyMonkey), consolidating feedback from all critical channels.
Use Cases
Prioritize Product Development: Quickly identify the most impactful bugs or feature requests from thousands of reviews, allowing your development team to focus on changes that benefit the largest customer base and significantly improve user experience.
Enhance Customer Support: Understand recurring themes in support tickets and calls to address underlying product or service issues proactively. This reduces support volume, shortens resolution times, and frees up your support team for more complex inquiries.
Inform Strategic Decisions: Gain deep insights into customer sentiment around specific features, pricing models, or market trends. Use this data to validate product roadmaps, refine marketing messages, and make informed strategic decisions that align with user needs.
Why Choose Spiral?
Spiral was born from the direct experience of a software development engineer observing countless customer contacts without a clear way to prioritize fixes. We built Spiral to answer one crucial question: what’s the single most impactful complaint you can address today?
Actionable Insights, Not Just Data: Unlike general analytics tools, Spiral is engineered to cut through the noise, delivering specific, evidence-backed root causes that directly inform your next steps. This translates to fewer support tickets, faster issue resolution, and ultimately, higher customer ratings.
Unmatched Data Security and Privacy: Handling sensitive customer feedback requires the highest standards. Our SOC 2 Type II certification, automatic PII removal, and end-to-end encryption ensure your data is always protected and compliant, building trust with both your customers and your team.
Self-Serve Access & Broad Coverage: Get started immediately by pasting a Google Play URL to spin up a dedicated AI agent for public reviews. For a limited time, we also offer a free trial to scan your existing support data (chats, calls, emails, surveys), providing immediate value without commitment.
Conclusion
Spiral empowers your organization to move beyond anecdotal feedback, providing a clear, evidence-based path to understanding and resolving customer pain points. By turning vast amounts of unstructured data into precise, actionable insights, Spiral helps you build better products and foster stronger customer relationships.
More information on Spiral AI
Launched
2019-12
Pricing Model
Freemium
Starting Price
$199/per month
Global Rank
9073484
Follow
Month Visit
<5k
Tech used
Top 5 Countries
100%
United States
Traffic Sources
17.24%
1.16%
0.05%
5.59%
28.41%
47.55%
social
paidReferrals
mail
referrals
search
direct
Source: Similarweb (Sep 25, 2025)
Spiral AI was manually vetted by our editorial team and was first featured on 2025-09-05.
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