Wati

Wati is the premier AI-native business messaging solution, simplifying customer communication for Small and Medium Businesses (SMBs) worldwide. It addresses the challenge of managing diverse customer interactions by offering an end-to-end WhatsApp API platform that spans marketing, sales, and support, driving faster ROI through intelligent automation and a unified approach.

Key Features

• 🤖 AI-Native Automation & Intelligent Agents: Leverage Wati AI and Astra, the Inbound Intelligence Agent, to automate conversations, qualify leads, and provide instant support. Train AI agents in minutes to deflect up to 60% of customer queries, uncover intent, and even close sales, ensuring your human teams focus on high-value interactions.

• 📥 Unified Team Inbox: Streamline all your customer communications by managing WhatsApp, Instagram, Facebook, SMS, website chat, and calls from a single, collaborative interface. Assign chats, view full customer histories, and utilize AI translations to engage customers globally, ensuring no message goes unnoticed.

• 💬 No-Code WhatsApp Chatbots: Build powerful, custom WhatsApp chatbots in minutes without any coding. Automate up to 200 steps, collect customer information, and dispense the right information across marketing, sales, and support touchpoints, enabling 24/7 engagement and efficient workflow automation.

• 📈 Click-to-WhatsApp Ads (CTWA): Transform your Meta and Google ad clicks into immediate, meaningful WhatsApp conversations. Wati enables instant lead capture, zero-cost remarketing within 72 hours, and precise conversion tracking to optimize ad spend and drive higher ROI by targeting more qualified buyers.

Use Cases

• Accelerate Sales & Qualify Leads: Deploy AI-powered agents like Astra to instantly qualify inbound leads, ask crucial questions (e.g., budget, project size), and automatically score them. This ensures your sales team engages only with high-intent prospects, significantly shortening sales cycles and boosting conversion rates.

• Enhance 24/7 Customer Support: Train Wati's AI Support Agent with your knowledge base (PDFs, website content) to provide instant, accurate answers and resolve up to 60% of common customer queries around the clock. Complex issues are intelligently routed to the most suitable human agent, freeing your team for critical tasks.

• Drive Targeted Marketing Campaigns: Launch personalized WhatsApp campaigns at scale, converting ad clicks and offline interactions into direct conversations. Leverage precise attribution and remarketing capabilities to engage interested prospects, improve ad targeting, and achieve a higher ROI on your marketing spend.

Why Choose Wati?

Wati stands out as the #1 end-to-end WhatsApp API solution for SMBs globally, distinguished by its powerful AI-native platform and proven impact on business growth.

• Proven ROI & Efficiency:

• Marketing: Achieve 4X less Customer Acquisition Costs (CACs) and 3X higher ROI on campaigns, with an 85% higher response rate. Click-to-WhatsApp Ads alone drive 5X higher conversion rates and a 30% lower acquisition cost.

• Sales: Experience a 30% reduction in sales cycles, 3X faster responses to leads, and 20% revenue growth by ensuring no sales-ready leads are missed.

• Support: Reduce agent workload by 40%, resolve 80% of FAQs with AI, and achieve 40% faster resolutions. Wati AI deflects up to 60% of customer queries instantly, providing 24/7, multilingual support.

• Intelligent & Adaptive AI: Wati's AI agents, including Astra, are "Always-On, Always Learning," continuously refining their ability to qualify leads, answer questions, and automate workflows. They find accurate answers directly from your content (PDFs, website pages) and intelligently hand off complex conversations to human agents.

• Reliability & Trust: Trusted by over 14,000 businesses across 78+ countries, Wati handles 10 billion messages with 99.9% historical uptime. It is GDPR, CCPA, and AICPA compliant, ensuring secure and reliable communication.

• Seamless Integration: Wati integrates with over 100 apps, including Meta, Google, HubSpot, Salesforce, and Slack, ensuring a cohesive and efficient ecosystem for your business operations.

Conclusion

Wati empowers SMBs to transform customer communication, driving significant growth and operational efficiency through its intelligent, unified messaging platform. By centralizing interactions and leveraging AI for automation across marketing, sales, and support, Wati helps you build stronger customer relationships and achieve measurable business outcomes.