Lookback

Lookback is a comprehensive qualitative research platform designed to help product teams, researchers, and designers uncover deep user insights with greater speed and alignment. It moves beyond simple session recording by integrating powerful AI assistance, seamless participant recruitment, and robust collaboration tools, enabling you to transform raw data into actionable improvements, faster.

Key Features

🧠 AI-Assisted Analysis with Eureka Turn hours of manual analysis into minutes. Lookback’s AI assistant, Eureka, automatically transcribes and summarizes your research sessions, creating scannable headlines for key moments. With a single click during a live session, you can capture an important insight, and Eureka will generate a contextual note, allowing you to stay focused on the participant, not on note-taking.

👥 Integrated Participant Recruitment Find the right participants without ever leaving the platform. You can invite your own users with a simple link or access a diverse pool of vetted participants through the built-in integration with User Interviews. Define your criteria, set up screener questions, and let the platform handle the scheduling logistics, so you can spend less time on administration and more time gathering insights.

🤝 Live Observation & Stakeholder Alignment Make user research a team sport. Invite stakeholders and teammates into a virtual "Observer Lobby" where they can watch live sessions and collaborate in a dedicated chat without disrupting the participant. This shared experience ensures your entire team builds empathy and stays aligned, leading to smarter, more user-centric decisions.

💻📱 Unified Multi-Platform Testing Conduct research wherever your users are. Lookback provides a single, unified platform to run both moderated and unmoderated studies across desktop, iOS, and Android. Capture every tap, swipe, and click with on-screen touch indicators while simultaneously recording the user's face and voice for complete contextual understanding.

Use Cases

Validating a New Feature Prototype Imagine you need to test a new mobile app feature before launch. Using Lookback, you can recruit five target users directly from the platform, schedule moderated sessions, and have your product manager and lead engineer observe live. As you guide participants through the prototype, Eureka helps you capture moments of friction with one-click notes. Immediately after, you can create a highlight reel of the most critical usability issues and share it with the team to inform the next development sprint.

Conducting Foundational User Interviews When exploring a new product area, your research team can use Lookback to conduct deep, one-on-one interviews. The built-in discussion guide keeps you on track, while the platform records the entire conversation. Eureka then analyzes the sessions, automatically surfacing findings based on your research goals. This allows you to quickly identify overarching themes and present compelling, evidence-based insights to leadership.

Why Choose Lookback?

Move Beyond Recording to True Analysis While many tools can record a user's screen, Lookback is built to accelerate the entire research workflow. Its core advantage lies in Eureka, the AI assistant that automates the most time-consuming parts of qualitative analysis. By automatically transcribing, summarizing, and surfacing key findings, it frees you to focus on strategic thinking and delivering high-impact insights.

Make Research a Truly Collaborative Process Lookback is designed from the ground up to break down research silos. Features like the Observer Lobby, timestamped collaborative notes, and easy-to-create highlight reels are built to engage stakeholders directly. When your team can witness user struggles and "aha!" moments firsthand, you achieve a level of buy-in and alignment that reports alone can't replicate.

An End-to-End Workflow in One Place From recruiting participants and running sessions to analyzing data and sharing findings, Lookback unifies every step. This streamlined process eliminates the friction of switching between multiple tools for scheduling, video conferencing, and analysis. The result is a more efficient, cohesive, and scalable research operation for your entire organization.

Conclusion

Lookback provides the tools you need to build a robust and efficient research practice that keeps the user at the center of your product development. By combining flexible testing capabilities with powerful AI and deep collaboration features, it empowers you to not only gather data but to inspire new ways of thinking across your organization.

Explore how Lookback can help your team build better products, faster.